Xinyu Lu

The Effect of Sponsorship Disclosure in YouTube Product Reviews

J. Huh, Alexander Pfeuffer, Xinyu Lu, 2020, Journal of Current Issues & Research in Advertising.

You reap where you sow: a trust-based approach to initial seeding for viral advertising

Jaideep Srivastava, Bhavtosh Rath, Jisu Huh, 2020 .

Making the digital turn: Identifying the user requirements of digital scholarship services in university libraries

Yaqian Song, Xinyu Lu, Lihong Zhou, 2020 .

Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach

J. Huh, Xinyu Lu, Debarati Das, 2021, Journal of Advertising.

Tweeting the pivot? The United States and PD 2.0 in Northeast Asia

Xinyu Lu, Emily T Metzgar, 2015, Place Branding and Public Diplomacy.

Government dissemination of epidemic information as a policy instrument during COVID-19 pandemic: Evidence from Chinese cities

Liang Ma, Xinyu Lu, Lei Shi, 2022, Cities.

Cultural Differences in Consumer Engagement in Brand-Related SNS Groups: A Cross-Cultural Study of China and the United States

Xinyu Lu, 2018 .

Factors Influencing Public Awareness of and Attitudes Toward Palliative Care: A Cross-Sectional Analysis of the 2018 HINTS Data

Xinyu Lu, Jiawei Liu, 2022, Frontiers in Public Health.