Kelly M. Wilder

Consumer-brand identity and online advertising message elaboration

K. Graham, Kelly M. Wilder, 2020 .

Brand Advocacy: Conceptualization and Measurement

Kelly M. Wilder, 2015 .

Digital literacy in the marketing curriculum

Karen E. Mishra, Aneil K. Mishra, Kelly M. Wilder, 2017 .

Tailoring to Customers’ Needs

Joel E. Collier, Donald C. Barnes, Kelly M. Wilder, 2014 .

Recovery Attitudes Questionnaire: Development and evaluation.

Joyce R. Borkin, Kelly M. Wilder, J. J. Steffen, 2000 .