C. Germelmann

发表

Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge

Peter R. Darke, Mathieu Kacha, C. Germelmann, 2020 .

Dynamics and drivers of customer engagement: within the dyad and beyond

R. Brodie, Julia A. Fehrer, Herbert Woratschek, 2018 .

“Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions

Claas Christian Germelmann, Chris Horbel, C. Germelmann, 2018 .

Co-Creation of Value by Other Customers : Evidence in Sports

Herbert Woratschek, C. Germelmann, C. Durchholz, 2011 .

Deception in consumer behavior research: A literature review on objective and perceived deception

C. Germelmann, Johanna Held, 2018 .

Value Configuration in Higher Education : Intermediate Tool Development for Teaching in Complex Uncertain Environments and Developing a Higher Education Value Framework

C. Germelmann, Guido Ellert, David Wawrzinek, 2017 .

Congruence and Incongruence in Advertising-Medium Combinations: More Than Just Two Sides of the Same Coin

Peter R. Darke, Mathieu Kacha, C. Germelmann, 2016 .

Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities

C. Germelmann, Chris Horbel, Bastian Popp, 2018, International Journal of Sport Communication.

Co-destruction of value by customers : the example of silent protests

C. Germelmann, Maximilian Stieler, Friederike Weismann, 2013 .

Exploring new routes within brand research in sport management: directions and methodological approaches

C. Germelmann, Tim Ströbel, 2020 .

The ties that bind us: feelings of social connectedness in socio-emotional experiences

C. Germelmann, Maximilian Stieler, 2016 .

Alexa, Can I Trust You? Exploring Consumer Paths to Trust in Smart Voice-Interaction Technologies

Claas Christian Germelmann, Jonas Foehr, C. Germelmann, 2020, Journal of the Association for Consumer Research.

Globalising the Idea that the “Customer is King” – The Case of Shopping Centre Internationalisation to Poland

C. Germelmann, Andrea Gröppel-Klein, 2011 .

We love to hate them! Social media-based anti-brand communities in professional football

C. Germelmann, Bastian Popp, Benjamin Jung, 2016 .

Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem

C. Germelmann, Maximilian Stieler, 2018 .

When Brand Representatives Act as Sales Associates : Mechanisms and Effects of Native Selling and its Disclosure

Laurence Ashworth, C. Germelmann, Johanna Held, 2017 .

Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams

C. Germelmann, Chris Horbel, Bastian Popp, 2015 .

Co-destruction of value by spectators: the case of silent protests

Claas Christian Germelmann, Maximilian Stieler, C. Germelmann, 2014 .

Leftover Consumption as a Means of Food Waste Reduction in Public Space? Qualitative Insights from Online Discussions

C. Germelmann, Larissa Diekmann, 2021, Sustainability.

Identifying Causal Customer Engagement Effects Using an Experimental Design

R. Brodie, Julia A. Fehrer, Herbert Woratschek, 2014 .

Conceptualizing the Dynamic and Iterative Nature of Customer Engagement

Julia A. Fehrer, Herbert Woratschek, C. Germelmann, 2014 .

Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities

C. Germelmann, Andrea Groeppel-Klein, M. Glaum, 2010 .

Alexa, who are you? : Consumer trust in and mental representations of smart home technologies

C. Germelmann, Jonas Föhr, 2019 .

The Unconscious App Consumer: Discovering and Comparing the Information-seeking Patterns among Mobile Application Consumers

Torsten Eymann, Claas Christian Germelmann, Christoph Buck, 2014, ECIS.

Demand Side Analysis of Microlending Markets in Germany

C. Germelmann, Christoph Kneiding, A. Kritikos, 2009, SSRN Electronic Journal.

“Thank Me For Hosting:” the Role of Reciprocity in Sharing

C. Germelmann, Alina Geiger, 2015 .

The Impact of Terminal Values and Yellow Press on Consumer Behavior

Claas Christian Germelmann, C. Germelmann, Andrea Gröppel-Klein, 2005 .