J. Colliander

发表

Carolina Stubb, Anna-Greta Nyström, J. Colliander, 2019, Journal of Communication Management.

Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising

Micael Dahlén, Jonas Colliander, Erik Modig, 2014 .

Following the Fashionable Friend: The Power of Social Media

Micael Dahlen, J. Colliander, 2011, Journal of Advertising Research.

The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party

J. Colliander, Susanna Erlandsson, 2015 .

Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption

Ben L. Marder, J. Colliander, C. Archer-Brown, 2018, Journal of Travel Research.

Socially acceptable? : exploring consumer responses to marketing in social media

J. Colliander, 2012 .

Conspicuous political brand interactions on social network sites

Amy Yau, Ben Marder, Ben L. Marder, 2018 .

Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions

Magnus Söderlund, J. Colliander, 2015 .

Screen size effects in online data collections

Magnus Söderlund, J. Colliander, Stefan Szugalski, 2019, Journal of Consumer Marketing.

Watching Others Receive Unearned Superior Treatment: Examining the Effects on Tourists Who Receive Less Than Their Peers

Ben L. Marder, Magnus Söderlund, J. Colliander, 2018, Journal of Travel Research.

Digitalization of Physical Content Products-an Investigation into Consumer Perceived Value

Micael Dahlen, S. Rosengren, J. Colliander, 2012 .

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Magnus Söderlund, J. Colliander, Stefan Szugalski, 2016 .

'Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram

Ben L. Marder, Jonas Colliander, J. Colliander, 2018, Comput. Hum. Behav..

Bridging Theory and Practice in an Applied Retail Track

S. Rosengren, J. Colliander, Fredrik Lange, 2018 .

Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising

J. Colliander, Ksenia Rundin, 2021, Journal of Advertising.

INCONGRUENT BRAND EXTENSIONS - RISK OR OPPORTUNITY? AN INVESTIGATION INTO THE POTENTIAL OF INCONGRUENT BRAND EXTENSIONS AS A STRATEGY TO KEEP AND ATTRACT CUSTOMERS.

J. Colliander, Caroline Perman, Charlotta Storckenfeldt, 2012 .

"This is not sponsored content" - The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

Carolina Stubb, Jonas Colliander, Carolina Stubb, 2019, Comput. Hum. Behav..

Twitter for two: investigating the effects of dialogue with customers in social media

Micael Dahlén, Jonas Colliander, Erik Modig, 2015 .

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Sofie Sagfossen, S. Rosengren, 2017 .

Under Electronic Marketing Influence a study on influence principles' affect on e-marketing success

Erik Modig, J. Colliander, J. Bergström, 2014 .

Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?

Helge Thorbjørnsen, Micael Dahlen, J. Colliander, 2023, Journal of Advertising Research.

Content is King Communication Effects of Viral Video Marketing

Micael Dahlen, J. Colliander, M. Wenner, 2009 .

The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter

Ben L. Marder, Jonas Colliander, Lena Lid Falkman, 2017, Comput. Hum. Behav..

Trash talk rebuffed: consumers' defense of companies criticized in online communities

J. Colliander, A. Wien, 2013 .

"This is fake news": Investigating the role of conformity to other users' views when commenting on and spreading disinformation in social media

Jonas Colliander, J. Colliander, 2019, Comput. Hum. Behav..

The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter

Ben L. Marder, Lena Lid Falkman, Sofie Sagfossen, 2017, Comput. Hum. Behav..

The Effects of Communicating Passion in Advertising

Helge Thorbjørnsen, Micael Dahlen, S. Rosengren, 2020, Journal of Advertising Research.