H. Koh

发表

Examining digital video advertising (DVA) effectiveness

Kristin Stewart, M. Kammer-Kerwick, A. Auchter, 2019, European Journal of Marketing.

Examining digital advertising using an affect transfer hypothesis

Isabella C. M. Cunningham, Kristin Stewart, M. Kammer-Kerwick, 2018 .

Stigma activation through dis-identification: cognitive bias triggered by mass media photos of people with obesity

H. Koh, R. Coleman, Y. Jeon, 2019, Journal of Applied Communication Research.

A study exploring factors of decision to text while walking among college students based on Theory of Planned Behavior (TPB)

H. Koh, M. Mackert, 2016, Journal of American college health : J of ACH.

Two-way communication between scientists and the public: a view from science communication trainers in North America

J. Besley, Shupei Yuan, H. Koh, 2017 .

Predictors of Playing Augmented Reality Mobile Games While Walking Based on the Theory of Planned Behavior: Web-Based Survey

H. Koh, Jeeyun Oh, M. Mackert, 2017, JMIR mHealth and uHealth.

Toward the science of message design approach [emotional appeals version]: The combined effects of anticipated pride appeals and descriptive norm information embedded in messages on behavioral intentions

H. Koh, 2022, Motivation and Emotion.

Pursuing a uniform effect: Pathways linking exposure to normatively‐focused scientific consensus messages (NFSCMs) to behavioral intention to adopt science

H. Koh, 2022, Analyses of Social Issues and Public Policy.

Did You Say [Obscenity] Forget about It?: Examining the Joint Effect of Nostalgia Appeals and Product Types on Receivers’ Purchase Intention Based on Heuristic-Systematic Model (HSM)

H. Koh, 2022, Journal of Promotion Management.

Hooked on a feeling: The effect of music tempo on attitudes and the mediating role of consumers' affective responses

Kristin Stewart, H. Koh, 2017 .

Three Pink Decades: Breast Cancer Coverage in Magazine Advertisements

H. Koh, Lindsay A. Chilek, Niveen Abighannam, 2018, Health communication.

Descriptive Norms and Involvement in Health and Environmental Behaviors

Jie Zhuang, Jingyuan Shi, Maria Knight Lapinski, 2017, Commun. Res..

Microbiologists’ Public Engagement Views and Behaviors †

Jacob G. Copple, J. Besley, L. Kahlor, 2018, Journal of microbiology & biology education.

Extending the purview of risk perception attitude (RPA) framework to understand health insurance-related information seeking as a long-term self-protective behavior

H. Koh, 2022, Journal of American college health : J of ACH.