Mine Oyman

The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand

Serhat Ozer, Mine Oyman, Y. Z. C. Ugurhan, 2018, Journal of Marketing Communications.

Social Media Usage Behaviors of Individuals: An Application in Eskişehir

Mine Oyman, N. Koçak, 2012 .

Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers

Ziad Swaidan, M. Rawwas, Mine Oyman, 2005 .

Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions

Serhat Ozer, Mine Oyman, Dondu Bal, 2022, Comput. Hum. Behav..