Silke Bambauer-Sachse

发表

Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions

Silke Bambauer-Sachse, Priska Heinzle, Silke Bambauer-Sachse, 2018 .

Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion

Silke Bambauer-Sachse, Laura Massera, 2015 .

Can Advertising Compensate the Detrimental Effects of Negative Online Product Reviews

Silke Bambauer-Sachse, Sabrina Mangold, 2014 .

Brand equity dilution through negative online word-of-mouth communication

Silke Bambauer-Sachse, Sabrina Mangold, Silke Bambauer-Sachse, 2011 .

Service recovery for moderate and high involvement services

Silke Bambauer-Sachse, Landisoa Eunorphie Rabeson, L. Rabeson, 2015 .

Effects of price promotions on purchase intentions in post-promotion periods

Silke Bambauer-Sachse, Laura Massera, 2018 .

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Silke Bambauer-Sachse, Sabrina Mangold, Silke Bambauer-Sachse, 2013 .

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit

Heribert Gierl, H. Gierl, Silke Bambauer-Sachse, 2011 .

Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices

Silke Bambauer-Sachse, Sabrina Mangold, 2009 .

Does a Marketer’S Responsibility For a Surcharge Moderate Price Partitioning Effects?

Silke Bambauer-Sachse, Sabrina Mangold, 2010 .

Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?

Silke Bambauer-Sachse, Thomas Helbling, 2022, Journal of Business-to-Business Marketing.

Can a positive mood counterbalance weak arguments in personal sales conversations

H. Gierl, Silke Bambauer-Sachse, 2009 .

Effects of Nostalgic Advertising Through Emotions and the Intensity of the Evoked Mental Images

H. Gierl, Silke Bambauer-Sachse, 2009 .

Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response

Silke Bambauer-Sachse, Priska Heinzle, 2018, Journal of Retailing and Consumer Services.

Welche Effekte hat Brand Placement in PC-/Videospielen?

Silke Bambauer-Sachse, 2007 .

Reference Price Reductions Through Repeated Contacts with Price Promotions – The Role of the Saving Format: A Structured Abstract

Silke Bambauer-Sachse, Laura Massera, 2015 .

Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility

Silke Bambauer-Sachse, L. Rabeson, 2015 .

Effects of Price Partitioning on Product Evaluation by Heribert Gierl and Silke Bambauer-Sachse

Silke Bambauer-Sachse, 2019 .

Temporal Reframing of Prices: When Is It Beneficial?

Dhruv Grewal, Silke Bambauer-Sachse, 2011 .

Customer satisfaction with business services: is agile better?

Silke Bambauer-Sachse, Thomas Helbling, 2021 .

the Role of Perceived Review Credibility in the Context of Brand Equity Dilution through Negative Product Reviews on the Internet

Silke Bambauer-Sachse, Sabrina Mangold, 2011 .

Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions

Silke Bambauer-Sachse, Ashley Young, 2023, Journal of services research.