Sangpil Han

发表

The Effectiveness of the Process of Mobile Video Advertising-Focused on the Perceived Intrusiveness and Attitude Toward Advertising

L. Park, Sangpil Han, 2018 .

A Study on the prediction of Advertising Expenditure

Sangpil Han, Seung-Yeob Yu, 2014 .

The effects of video advertising in accordance with the frequency of exposure of digital limited-interruption advertising

Sangpil Han, KihyunKim, 2018 .

Attitude Functions in Advertising

Tina M. Lowrey, S. Shavitt, Sangpil Han, 1992 .

Attitude functions in advertising: The interactive role of products and self-monitoring

Tina M. Lowrey, S. Shavitt, Sangpil Han, 1992 .

The Interaction Effects of Online Advertising Types and Self-Monitoring

Sangpil Han, 2018 .

Advertising Creativity in Korea

Sukki Yoon, Sangpil Han, B. Kim, 2010 .

Advertising Creativity in Korea: Scale Development and Validation

Sukki Yoon, Sangpil Han, B. Kim, 2010 .

A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014

Hyoungkoo Khang, A.-Reum Jung, Sangpil Han, 2016 .

The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea

Byoungkwan Lee, Sangpil Han, Bong-chul Kim, 2006, International journal of aging & human development.

Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising

Sangpil Han, Won-dal Yang, 2018 .

Visual Impression of Lighting from a Window and a Ceiling: the Effect of Their Compound Ratio

Wataru Iwai, Sangpil Han, Taiichiro Ishida, 2005 .