Loek Worm

Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness

Maarten A. S. Boksem, W. Verbeke, A. Smidts, 2017 .

Salespersons as internal knowledge brokers and new products selling:discovering the link to genetic makeup

E. Nijssen, R. Bagozzi, W. Verbeke, 2014 .

Genetic and neurological foundations of customer orientation: field and experimental evidence

Willem Verbeke, Richard P. Bagozzi, R. Bagozzi, 2011, Journal of the Academy of Marketing Science.

The Making of the Machiavellian Brain: A Structural MRI Analysis

R. Bagozzi, W. Verbeke, W. Rietdijk, 2011 .

Sales Presentation Anxiety, Cortisol Levels, Self-Reports, and Gene-Gene Interactions

R. Bagozzi, W. Verbeke, Frank Belschak, 2016 .

Genetic and neurological foundations of customer orientation: field and experimental evidence

R. Bagozzi, W. Verbeke, W. Rietdijk, 2012 .