Sridhar Samu

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Cause marketing communications: : consumer inference on attitudes towards brand and cause

Sridhar Samu, W. Wymer, 2014 .

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Moutusy Maity, Anubhav Mishra, Anubhav Mishra, 2017 .

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Robert E. Smith, H. S. Krishnan, Sridhar Samu, 1999 .

Brand related information as context: the impact of brand name characteristics on memory and choice

Sridhar Samu, H. Shanker Krishnan, 2010 .

Teenagers’ eWOM intentions: a nature vs nurture perspective

Moutusy Maity, Sridhar Samu, Satish S. Maheswarappa, 2018 .

Nonprofit-Business Alliance Model: Formation and Outcomes

Sridhar Samu, W. Wymer, 2001 .

Brand and Line Extensions: Role of Brand Associations in Choosing the Better Alternative

Sridhar Samu, 1994 .

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

Sridhar Samu, Anubhav A. Mishra, Radha Govind Indwar, 2022, Journal of Consumer Marketing.

The Impact of Smokers' Group‐Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti‐Smoking Messages, and Likelihood of Anti‐Smoking Activism

Sridhar Samu, Namita Bhatnagar, 2009 .

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Sridhar Samu, S. Sivaramakrishnan, S. Carvalho, 2011 .

Activity‐Specific Role Stress in Purchasing

Sridhar Samu, Anand Kumar, Ronald E. Michaels, 1995 .

Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities

Reginald A. Litz, Sridhar Samu, Preeti Krishnan Lyndem, 2012 .

The effect of fit and dominance in cause marketing communications

Walter Wymer, Sridhar Samu, Sridhar Samu, 2009 .

The influence of cause marketing associations on product and cause brand value

Sridhar Samu, Walter Wymer, 2009 .

Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Walter Wymer, Sridhar Samu, Sridhar Samu, 2002 .

Dimensions of Business and Nonprofit Collaborative Relationships

Sridhar Samu, Walter Wymer, 2003 .

The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics

Sridhar Samu, Namita Bhatnagar, Norlaine Thomas, 2008 .

The efficacy of anti-smoking advertisements: the role of source, message, and individual characteristics: The efficacy of anti-smoking advertisements

Sridhar Samu, Namita Bhatnagar, 2008 .

Impact of fake news on social image perceptions and consumers’ behavioral intentions

Sridhar Samu, Anubhav A. Mishra, 2021, Journal of Consumer Marketing.

Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market

Sridhar Samu, Tanmay Chattopadhyay, Anubhav A. Mishra, 2023, Journal of International Consumer Marketing.

Altruistic by Association, Altruistic for Advantage? Buying Groups and Small Firm Community Involvement

Reginald A. Litz, Sridhar Samu, 2008 .

Smoke Gets in Your Eyes: the Stigmatization of Smokers

Sridhar Samu, Namita Bhatnagar, Norlaine Thomas, 2006 .