W. Wymer

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Cause marketing communications: : consumer inference on attitudes towards brand and cause

Sridhar Samu, W. Wymer, 2014 .

The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap

W. Wymer, S. Boenigk, Mareike Möhlmann, 2015 .

Developing more effective social marketing strategies

Walter Wymer, W. Wymer, Walter Wymer, 2011 .

The antecedents of charity trust and its influence on charity supportive behavior

W. Wymer, S. Boenigk, Annika Becker, 2020 .

Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

H. Alves, W. Wymer, Walter Wymer, 2013 .

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

W. Wymer, Riza Casidy, Walter Wymer, 2016 .

IT‐based services and service quality in consumer banking

I. Chen, W. Wymer, Faye X. Zhu, 2002 .

Using social marketing to enhance hotel reuse programs

Walter Wymer, Jingzhi Shang, W. Wymer, 2010 .

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

A. O'Cass, W. Wymer, Riza Casidy, 2018, Tourism Management.

Consumer Perceptions of Prescription Drug Websites: A Pilot Study

W. Wymer, Walter Wymer, 2010, Health marketing quarterly.

Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions

Walter Wymer, W. Wymer, Tanya Drollinger, 2015 .

Insights from a review of the literature on cause marketing

A. Sargeant, W. Wymer, 2006 .

Sensation Seekers as a Target Market for Volunteer Tourism

Carolyn Sara Findley, W. Wymer, D. Self, 2010 .

Nonprofit-Business Alliance Model: Formation and Outcomes

Sridhar Samu, W. Wymer, 2001 .

Physicians' Responses to Marketing Strategies of Pharmaceutical Companies

W. Wymer, L. D. Spiller, Walter Wymer, 2002 .

Social marketing strategy and industry involvement

W. Wymer, Walter Wymer, 2017 .