M. Duijn

Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses

Guda van Noort, H. Voorveld, M. Duijn, 2013 .

Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses

H. Voorveld, M. Duijn, G. van Noort, 2013, Journal of Brand Management.