Mariko Morimoto

发表

CONSUMERS' USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE

Mariko Morimoto, C. Trimble, 2012 .

Electronic Marketing Communications: An Evolving Environment, but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail

Mariko Morimoto, Susan Chang, 2011 .

A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns

Wendy Macias, Mariko Morimoto, 2009 .

Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail

Mariko Morimoto, Susan Chang, 2009 .

Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods

Mariko Morimoto, Susan Chang, 2006 .

Stay Away From Me

Mariko Morimoto, T. Baek, 2012 .

Considerations for application of computational social science research approaches to digital advertising research

J. Huh, Mariko Morimoto, 2017 .

Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites

Mariko Morimoto, 2017 .

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge

Mariko Morimoto, 2020, International Journal of Advertising.

Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising

Mariko Morimoto, 2017 .

The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers

Mariko Morimoto, 2012 .

Congruence and celebrity endorser credibility in Japanese OTC drug advertising

Mariko Morimoto, 2018, International Journal of Pharmaceutical and Healthcare Marketing.

Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines

Mariko Morimoto, Susan Chang, 2009 .

Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity

Carrie La Ferle, Mariko Morimoto, 2008 .

Effects of media formats on emotions and impulse buying intent

Thomas Adelaar, Susan Chang, Karen M. Lancendorfer, 2003, J. Inf. Technol..

OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility

Mariko Morimoto, 2020, Health marketing quarterly.

The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns

Mariko Morimoto, 2022, Journal of International Consumer Marketing.

The Impact of Life-Stage on Asian American Females' Ethnic Media Use, Ethnic Identification, and Attitudes Toward Ads

Carrie La Ferle, Mariko Morimoto, 2009 .

Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace

Bryan H. Reber, Mariko Morimoto, Mariko Morimoto, 2007 .