Yun Wang

发表

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

P. Wu, Yun Wang, Paul C.S. Wu, 2011 .

Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior

Yun Wang, 2006 .

The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior

Yun Wang, 2020 .

The Moderator Effect of Emotional Labor Among Organizational Innovation and Perceived Organizational Support on Department Store Floor Managers’ Job Performance

Yun Wang, 2021, Communications in Computer and Information Science.

Cultural comparison for the acceptance of online apparel customization

Hira Cho, Hira Cho, Yun Wang, 2010 .

Consumer attitude toward US versus domestic apparel in Taiwan

Yun Wang, Jeanne R. Heitmeyer, 2006 .

Creation and validation of the Chinese regulatory focus in relationships scale across multiple relationships context

Yun Wang, Xihua Zeng, Weiwei Li, 2022, Frontiers in Psychology.

Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes

Yun Wang, 2014 .

The moderating roles of fashion innovativeness and involvement in the attitude toward online customization in Taiwan apparel market

Yun Wang, 2008 .

Discussing the Relationships between Consumer Experiential Value, Celebrity Endorsement and Brand Resonance – Case Study of the STAYREAL Brand

Yun Wang, Yu-Tzu Lin, 2021, International Business Research.