Hyokjin Kwak

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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market

Marina Puzakova, Hyokjin Kwak, Trina Larsen Andras, 2010 .

Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

A. Jaju, Hyokjin Kwak, Trina L. Larsen, 2006 .

The Role of Geography of Self in “Filling In” Brand Personality Traits: Consumer Inference of Unobservable Attributes

Charles r. Taylor, Marina Puzakova, Hyokjin Kwak, 2013 .

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2016 .

Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea

A. Jaju, G. Zinkhan, Hyokjin Kwak, 2002 .

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2015 .

What Products Can Be Successfully Promoted and Sold Via the Internet?

G. Zinkhan, Hyokjin Kwak, R. Fox, 2002, Journal of Advertising Research.

Self-disclosure in online media

Hyokjin Kwak, 2012 .

The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea

George M. Zinkhan, Joseph R. Dominick, Hyokjin Kwak, 2002 .

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

Web‐Based Chatting: Consumer Communication in Cyberspace

Cara Peters, George M. Zinkhan, Hyokjin Kwak, 2003 .

Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Marina Puzakova, Hyokjin Kwak, Monique L. Bell, 2015 .

The Factors Affecting Attitudes Toward HSDPA Service and Intention to Use: A Cross-Cultural Comparison between Asia and Europe

N. Lee, G. Hooley, Min-Sook Park, 2009 .

Facing the “Right” Side? The Effect of Product Facing Direction

Marina Puzakova, Hyokjin Kwak, Haeyoung Jeong, 2018, Journal of Advertising.

Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea

G. Zinkhan, Hyokjin Kwak, Elizabeth P. Lester Roushanzamir, 2004 .

Advertising to ‘active’ viewers

G. Zinkhan, Hyokjin Kwak, Trina Larsen Andras, 2009 .

Beauty (Value) Is in the Eye of the Beholder: How Anthropomorphism Affects the Pricing of Used Products

Marina Puzakova, Hyokjin Kwak, Haeyoung Jeong, 2017 .

Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction

Rolph E. Anderson, T. W. Leigh, Hyokjin Kwak, 2019, Journal of Business Research.

Ads are watching me

Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak, 2013 .

Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender

Marina Puzakova, Hyokjin Kwak, 2021, Journal of Advertising.

When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2020 .

When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2017 .

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Marina Puzakova, Hyokjin Kwak, 2017 .

Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2009 .

The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales

Rolph E. Anderson, Marina Puzakova, Joseph F. Rocereto, 2011 .

Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study

G. Zinkhan, Yue Pan, Hyokjin Kwak, 2008 .

The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language

Marina Puzakova, Hyokjin Kwak, Brooke Reavey, 2018 .

It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

E. Smit, Marina Puzakova, Hyokjin Kwak, 2015 .

Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior

G. Zinkhan, D. Delorme, Hyokjin Kwak, 2006 .

Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows

George M. Zinkhan, Denise E. DeLorme, Hyokjin Kwak, 2002 .

Space between products on display: the impact of interspace on consumer estimation of product size

Marina Puzakova, Hyokjin Kwak, Yuli Zhang, 2021, Journal of the Academy of Marketing Science.

Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea

G. Zinkhan, Hyokjin Kwak, M. Crask, 2003 .

BITS, BRIEFS, AND APPLICATIONS

G. Zinkhan, Hyokjin Kwak, M. Crask, 2003 .

Combustion regime of a reacting front propagating into an auto-igniting mixture

Dionissios N. Assanis, Hong G. Im, George A. Lavoie, 2011 .

Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services

A. Jaju, G. Zinkhan, Hyokjin Kwak, 2015 .

Going it alone or together: the role of space between products on consumer perceptions of price promotions

Marina Puzakova, Hyokjin Kwak, Yuli Zhang, 2020 .

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Charles R. Taylor, Marina Puzakova, Hyokjin Kwak, 2020 .

Debunking fake ad claims: the moderating role of gender

Joseph F. Rocereto, Hyokjin Kwak, Somak Banerjee, 2023, International Journal of Advertising.

Global and Cultural Perspectives on Web-Based Chatting: an Exploratory Study

L. Pitt, G. Zinkhan, Hyokjin Kwak, 2001 .