R. Yan

发表

The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2010 .

The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer

Jennifer Paff Ogle, Karen H. Hyllegard, Ruoh-Nan Yan, 2009 .

Marketing eco-fashion: The influence of brand name and message explicitness

Karen H. Hyllegard, R. Yan, LaVon F. Blaesi, 2012 .

Consumer response to exterior atmospherics at a university-branded merchandise store

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2015, Fashion and Textiles.

WAITING IN SERVICE ENVIRONMENTS: INVESTIGATING THE ROLE OF PREDICTED VALUE, WAIT DISCONFIRMATION, AND PROVIDERS' ACTIONS IN CONSUMERS' SERVICE EVALUATIONS

R. Yan, 2005 .

Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping

Kenneth C. Gehrt, R. Yan, 2004 .

Moderating effects of situational characteristics on impulse buying

R. Yan, H. Chang, Molly Eckman, 2014 .

An exploratory study of the decision processes of fast versus slow fashion consumers

R. Yan, Maegan Zarley Watson, 2013 .

An Exploratory Study of College Students' Fanning Behavior on Facebook

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2011 .

Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

R. Yan, H. Chang, Molly Eckman, 2011 .

Second-hand clothing shopping among college students: the role of psychographic characteristics

Huimin Xu, Ruoh-Nan Yan, Su Yun Bae, 2015 .

It is nice to be important, but it is more important to be nice: Country-of-origin's perceived warmth in product failures

Huimin Xu, R. Yan, Huimin Xu, 2013 .

Fashion and Sustainability: Increasing Knowledge About Slow Fashion Through an Educational Module

R. Yan, Rachel Preuit, 2016 .

Comparison between Second-Hand Apparel Shoppers versus Non-Shoppers: The Perspectives of Consumer Ethics

R. Yan, S. Bae, 2018 .

Millennial Consumers’ Perceived Consumption Values and Purchase Intentions: Examining Effects of Made in USA and Traceability Labelling of Apparel

N. J. Miller, R. Yan, D. Jankovska, 2019 .

Female consumers' fanning of companies on Facebook: the influence of generational cohort

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2013 .

The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action

R. Yan, Jihyun Sung, 2016 .

Assessing Curriculum Designed to Foster Students’ Entrepreneurial Knowledge and Small Business Skills from a Global Perspective†

Sara B. Marcketti, Jennifer Yurchisin, E. Karpova, 2015 .

Revival of Hejaz embroidery: a collaborative design process engaging Saudi female academics

R. Yan, Sahar Ejeimi, D. Sparks, 2018, Research Journal of Textile and Apparel.

Understanding College Students’ Attitudes toward Made in USA Apparel Products:Exploration of Projective Techniques

R. Yan, M. Podmore, 2014 .

Consumer Perceptions Related to Clothing Repair and Community Mending Events: A Circular Economy Perspective

Sonali Diddi, R. Yan, 2019, Sustainability.

Determining Effective Approaches to Promoting Consumption of Slow Fashion Apparel: The Impact of Message Framing and Message Content on Consumer Responses to Advertisements

Karen H. Hyllegard, R. Yan, D. Croteau, 2016 .

The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2010 .

Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective

Sonali Diddi, R. Yan, Katie Mcshane, 2019, Sustainable Production and Consumption.

Socially Responsible Labeling

Jennifer Paff Ogle, Kyu-Hye Lee, Karen H. Hyllegard, 2012 .

Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective

Kittichai Watchravesringkan, Jennifer Yurchisin, Jennifer Yurchisin, 2008 .

Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions

R. Yan, D. Jankovska, Nancy Miller, 2017 .

The Waiting Game: the Role of Predicted Value, Wait Disconfirmation, and Providers' Actions in Consumers' Service Evaluations

Sherry L. Lotz, S. Lotz, R. Yan, 2006 .

Use of care labels: linking need for cognition with consumer confidence and perceived risk

Jennifer Yurchisin, Kittichai Watchravesringkan, R. Yan, 2008 .

Feeling Connected via Television Viewing: Exploring the Scale and Its Correlates

R. Yan, Huimin Xu, 2011 .

Predicting clothing behaviors of Generation Y men through self-esteem and body dissatisfaction

R. Yan, Jihyun Sung, 2020, Fashion and Textiles.

College students’ responses to prosocial marketing claims on apparel hang tags

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2014 .

Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2014 .

Predicting clothing disposal: The moderating roles of clothing sustainability knowledge and self-enhancement values

Sonali Diddi, R. Yan, Brittany Bloodhart, 2021 .

Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists

R. Yan, S. Bae, 2023, Journal of Fashion Marketing and Management: An International Journal.

Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills

Sara B. Marcketti, Jennifer Yurchisin, E. Karpova, 2013 .

Women and apparel entrepreneurship: An exploration of small business challenges and strategies in three countries

Sara B. Marcketti, Jennifer Yurchisin, E. Karpova, 2015 .

Fashion and Sustainability: Increasing Knowledge About Slow Fashion Through an Educational Module

R. Yan, Rachel Preuit, 2016 .

Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

Karen H. Hyllegard, Ruoh-Nan Yan, Jennifer Paff Ogle, 2010 .

Are lifestyle centres unique? Consumers' perceptions across locations

R. Yan, M. Eckman, 2009 .

Mother and Teen Daughter Socialization Toward Ethical Apparel Consumption

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2014 .

An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company

Jennifer Paff Ogle, Karen H. Hyllegard, R. Yan, 2014 .

Consumer Complaint Behavior: Do Aother Customers@ Make a Difference?

Ruoh-Nan Yan, S. Lotz, R. Yan, 2004 .

Occasionally open, always an experience: limiting store hours

R. Yan, S. Calamari, Nancy Miller, 2014 .

Staying Anxious or Being Optimistic? Understanding Apparel and Merchandising Students’ Psychological Well-Being During the Pandemic of COVID-19

R. Yan, Tracie Tung, Yulung Hsiao, 2022, Breaking Boundaries.