K. Miloch

发表

Effects of Personality and Gender on Fantasy Sports Game Participation: The Moderating Role of Perceived Knowledge

Dae Hee Kwak, Paul M. Pedersen, W. Lee, 2010, Journal of Gambling Studies.

Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages

K. Miloch, L. Wallace, Jacquelyne L Wilson, 2011 .

Consumer awareness of sponsorship at grassroots sport events.

K. Miloch, Keith W. Lambrecht, Kimberly S. Miloch, 2006 .

The juxtaposition of sport and communication: defining the field of sport communication

Paul M. Pedersen, P. Pedersen, K. Miloch, 2007 .

Sport communication, endorsement, and return on investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine.

P. Pedersen, K. Miloch, D. Drane, 2009 .

The Current State of Women Print Journalists: An Analysis of the Status and Careers of Females in Newspapers Sports Departments

Warren A. Whisenant, Michael K. Smucker, P. Pedersen, 2005 .

Click clack: examining the strategic and entrepreneurial brand vision of Under Armour

V. Ratten, K. Miloch, Jason Lee, 2012 .

Building the brand: a case study of Troy University.

K. Miloch, Jason Lee, P. Kraft, 2008 .

Agenda-setting in minor league hockey: a strategic justification and practical guide

K. Miloch, Galen Clavio, 2009 .

Strategic Sport Communication

P. Pedersen, K. Miloch, Pamela C. Laucella, 2007 .