D. Poon
发表
Gerard Prendergast,
G. Prendergast,
Po‐yan Liu,
2009
.
Gerard Prendergast,
G. Prendergast,
D. Poon,
2006
.
Alex S. L. Tsang,
G. Prendergast,
D. Poon,
2008,
Journal of Advertising Research.
Douglas C. West,
G. Prendergast,
D. Poon,
2010,
Journal of Advertising Research.