D. Poon

发表

Gerard Prendergast, G. Prendergast, Po‐yan Liu, 2009 .

Gerard Prendergast, G. Prendergast, D. Poon, 2006 .

Alex S. L. Tsang, G. Prendergast, D. Poon, 2008, Journal of Advertising Research.

Douglas C. West, G. Prendergast, D. Poon, 2010, Journal of Advertising Research.