Ankit Mehrotra

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Classifying customers on the basis of their attitudes towards telemarketing

Ankit Mehrotra, Reeti Agarwal, 2009 .

Customers’ perspectives regarding e-banking in an emerging economy

Ankit Mehrotra, Reeti Agarwal, S. Rastogi, 2009 .

Implementing IT in SCM—Understanding the Challenges

Ankit Mehrotra, 2010 .

Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context

Ankit Mehrotra, Reeti Agarwal, 2018, Journal of Relationship Marketing.

Developing global competitiveness by assessing organized retail productivity using data envelopment analysis

Ankit Mehrotra, Reeti Agarwal, Vineet Khand, 2009 .

Customer happiness as a function of perceived loyalty program benefits - A quantile regression approach

Ankit Mehrotra, Reeti Agarwal, Dheeraj Misra, 2022, Journal of Retailing and Consumer Services.

Four-moment CAPM Model: Evidence from the Indian Stock Market

Ankit Mehrotra, Dheeraj Misra, Sushma Vishnani, 2019, Journal of Emerging Market Finance.

Work-Stress Content Analysis Using Social Media Data

Ankit Mehrotra, Reeti Agarwal, 2023, FIIB Business Review.

Minimizing Testing Overheads in Database Migration Lifecycle

John Augustine, Sangameshwar Patil, Harrick M. Vin, 2010, COMAD.

Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study

Ankit Mehrotra, Reeti Agarwal, Armando Papa, 2023, Journal of Retailing and Consumer Services.