Brian C. Tietje

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Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition

Anthony G. Greenwald, Frédéric F. Brunel, A. Greenwald, 2004 .

When Do Rewards Have Enhancement Effects? An Availability Valence Approach

Brian C. Tietje, 2002 .

Creating a Market Orientation

John C. Narver, S. Slater, Brian C. Tietje, 1998 .

Competency requirements for managerial development in manufacturing, assembly, and/or material processing functions

Brian C. Tietje, Clifford S. Barber, 2004 .

Ambivalence As an Inoculating Agent: a Built-In Defense Against Attitude Change

M. Forehand, Brian C. Tietje, M. Staton, 2007 .

A Replicable, Zero-Based Model for Marketing Curriculum Innovation

Norm Borin, Brian C. Tietje, L. Metcalf, 2007 .

Implementing Assessment in an Outcome-Based Marketing Curriculum

Lynn E. Metcalf, Norm Borin, Norm Borin, 2008 .

A Research Agenda for Value Stream Mapping the Sales Process

Brian C. Tietje, Clifford S. Barber, 2008 .

Implicit Measures of Marketing Constructs With the Implicit Association Test

A. Greenwald, F. Brunel, Brian C. Tietje, 2005 .

Social Marketing and Consumer Sales Promotion: A Test of Emerging Theory on Promotion Effectiveness for “Maintenance Stage” Consumers

D. Alden, Brian C. Tietje, 1998 .

a Unified Implicit Brand Theory

Brian C. Tietje, Frédéric F. Brunei, 2005 .

The College Experience

Brian C. Tietje, Pauline Stoltz, A. Baldwin, 2012 .

Managing the Sales Promotion Mix

Lenard Huff, D. Alden, Brian C. Tietje, 1999 .