Heather Honea

发表

DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness

W. E. Baker, William E. Baker, Cristel Antonia Russell, 2004 .

Motivational determinants of transportation into marketing narratives

Brent McFerran, Darren W. Dahl, Gerald J. Gorn, 2010 .

The Promotion Affect Scale: Defining the Affective Dimensions of Promotion

Darren W. Dahl, Heather Honea, D. Dahl, 2005 .

Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation

D. Dahl, G. Gorn, Brent McFerran, 2008 .

Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

C. Russell, Heather Honea, D. Russell, 2015, Journal of Business Ethics.

The Friluftsliv Response: Connection, Drive, and Contentment Reactions to Biophilic Design in Consumer Environments

Heather Honea, Iana A. Castro, Anuja Majmundar, 2021, International Journal of Research in Marketing.

Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

C. Russell, Heather Honea, D. Russell, 2016 .

The Nature of Self-Reported Guilt in Consumption Contexts

Rajesh V. Manchanda, Darren W. Dahl, Heather Honea, 2003 .

The power of plain: Intensifying product experience with neutral aesthetic context

Heather Honea, Sharon Horsky, 2012 .

1=2: When a Singular Experience Leads to Dissociated Evaluations

G. Fitzsimons, Andrea C. Morales, Heather Honea, 2006 .

Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

Rajesh V. Manchanda, Darren W. Dahl, Heather Honea, 2005 .

Targeting Social Messages with Emotions of Change: The Call for Optimism

Heather Honea, P. Peter, 2012 .

Sustainable Marketing: Collaborating with and Cloning Consumer 3.0

Heather Honea, 2010 .