Sally Mckechnie

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The Importance of Likeability as a Measure of Television Advertising Effectiveness

Sally McKechnie, P. Leather, Sally Mckechnie, 1994 .

Effects of discount framing in comparative price advertising

Sally McKechnie, Christine T. Ennew, James F. Devlin, 2012 .

Modelling consumer choice of distribution channels: an illustration from financial services

N. J. Black, H. Winklhofer, C. Ennew, 2002 .

Applying the technology acceptance model to the online retailing of financial services

H. Winklhofer, C. Ennew, Sally Mckechnie, 2006 .

Co-creating value for luxury brands

C. Tynan, Sally Mckechnie, C. Chhuon, 2010 .

Interpreting value in the customer service experience using customer-dominant logic

Sally McKechnie, Caroline Tynan, C. Tynan, 2014 .

A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market

C. Ennew, Sally Mckechnie, Ehab M. Abou Aish, 2003 .

Experience marketing: a review and reassessment

Sally McKechnie, Caroline Tynan, C. Tynan, 2009 .

Tourists’ Emotions as a Resource for Customer Value Creation, Cocreation, and Destruction: A Customer-Grounded Understanding

C. Tynan, Sally Mckechnie, Sheila Malone, 2018 .

Seeking sustainable futures in marketing and consumer research

Claudia E. Henninger, Iain A. Davies, Victoria K. Wells, 2020, European Journal of Marketing.

Consumer Buying Behaviour in Financial Services: An Overview

Sally Mckechnie, 1992 .

Affective Influences on Patient Satisfaction with General Practitioner Services

Sally Mckechnie, 2003 .

Hedonic meaning creation though Christmas consumption: a review and model

C. Tynan, Sally Mckechnie, 2009 .

A conceptualisation of supplier‐perceived value

Heidi Winklhofer, Sally McKechnie, H. Winklhofer, 2011 .

Effects of new-to-market e-store features on first time browsers

Sally Mckechnie, Prithwiraj Nath, P. Nath, 2016, Int. J. Hum. Comput. Stud..

Consumer confidence in financial services after the crunch: new theories and insights

Sally Mckechnie, 2011 .

A study of time limited price promotions

James F. Devlin, C. Ennew, Sally Mckechnie, 2007 .

Introducing a composite measure of trust in financial services

Sally Mckechnie, S. Moin, James Devlin, 2021, The Service Industries Journal.

Would you believe it? A detailed investigation of believability in comparative price advertising

James F. Devlin, C. Ennew, Sally Mckechnie, 2013 .

Trust in financial services: Impact of institutional trust and dispositional trust on trusting belief

Sally McKechnie, James F. Devlin, Sally Mckechnie, 2015, Journal of Financial Services Marketing.

Integrating intelligent systems into marketing to support market segmentation decisions

Sally Mckechnie, Sally Mckechnie, 2006, Intell. Syst. Account. Finance Manag..

Consumer perceptions of brand architecture in financial services

James F. Devlin, Sally Mckechnie, 2008 .

Trust in financial services: the influence of demographics and dispositional characteristics

James F. Devlin, Sally Mckechnie, S. Moin, 2017, Journal of Financial Services Marketing.

The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services

James F. Devlin, Sally Mckechnie, S. Moin, 2016 .

Trust in financial services: Impact of institutional trust and dispositional trust on trusting belief

James F. Devlin, Sally Mckechnie, S. Moin, 2015, Journal of Financial Services Marketing.

Sustainability in Marketing

Sally Mckechnie, T. Heath, 2019, Incorporating Sustainability in Management Education.

The determinants and consequences of consumer trust in online environments: an exploratory investigation

Sally McKechnie, Klaus Schoefer, Sally Mckechnie, 2004 .

Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores ☆

Prithwiraj Nath, Sally McKechnie, P. Nath, 2016 .

The mystique of macro‐boycotting behaviour: a conceptual framework

I. Abosag, Sally Mckechnie, S. Hassan, 2013 .

Product placement in movies: a comparison of Chinese and American consumers’ attitudes

Sally Mckechnie, Jia Zhou, 2003 .

Co-creating corporate brand identity with online brand communities: A managerial perspective

H. Winklhofer, Sally Mckechnie, A. Essamri, 2019, Journal of Business Research.

Likeability as a measure of advertising effectiveness: the case of financial services

P. Leather, Sally Mckechnie, 1998 .

New insights into emotion valence and loyalty intentions in relational exchanges

P. Nath, Sally Mckechnie, J. Xun, 2018 .

Trust in financial services: the influence of demographics and dispositional characteristics

James F. Devlin, Sally Mckechnie, S. Moin, 2017, Journal of Financial Services Marketing.

The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services

James F. Devlin, Sally Mckechnie, S. Moin, 2016, Journal of Financial Services Marketing.

Social meanings in Christmas consumption: an exploratory study of UK celebrants' consumption rituals

Sally McKechnie, Caroline Tynan, C. Tynan, 2006 .

Halloween in a material world: trick or treat?

C. Tynan, Sally Mckechnie, 2008 .

Unconventional luxury: The reappropriation of time and substance

C. Tynan, Sally Mckechnie, Sheila Malone, 2023, Journal of Business Research.