Pei-Chi Chen

Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote

Chun-Tuan Chang, Pei Chi Chen, Chun-Tuan Chang, 2017 .

What Sells Better in Green Communications: Fear or Hope?

Chun-Tuan Chang, Pei-Chi Chen, Yu-Kang Lee, 2017, Journal of Advertising Research.

Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage: Critical roles of service recovery behaviors

Nai‐Wen Chi, Pei-Chi Chen, I-an Wang, 2022, Journal of Business Research.

Exploring the Boundary Conditions and the Mechanisms Linking Coworker Negative Emotional Expressions to Employee Prohibitive Voice and Interpersonal Deviance

Nai‐Wen Chi, Pei-Chi Chen, Mayya Achyldurdyyeva, 2021, Human Performance.

Service-oriented human resource practices and customer outcomes: the service-profit chain perspective

Nai‐Wen Chi, Pei-Chi Chen, 2021 .

Relationship matters: How relational factors moderate the effects of emotional labor on long-term customer outcomes

Nai‐Wen Chi, Pei-Chi Chen, 2019, Journal of Business Research.

Is cash always king? Bundling product-cause fit and product type in cause-related marketing

Chun-Tuan Chang, Pei-Chi Chen, X. Chu, 2018, Psychology & Marketing.

Are employee assistance programs helpful? A look at the consequences of abusive supervision on employee affective organizational commitment and general health

Pei-Chi Chen, Szu-Yin Lin, I-an Wang, 2022, International Journal of Contemporary Hospitality Management.