Yu-Kang Lee

发表

Chun-Tuan Chang, Chun-Tuan Chang, Yu-Kang Lee, 2011 .

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Chun-Tuan Chang, Yu-Kang Lee, Zhao-Hong Cheng, 2020 .

How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People

Chun-Tuan Chang, Yu-Kang Lee, Zhao-Hong Cheng, 2018 .

What Sells Better in Green Communications: Fear or Hope?

Chun-Tuan Chang, Pei-Chi Chen, Yu-Kang Lee, 2017, Journal of Advertising Research.

Who Gives What to Charity? Characteristics Affecting Donation Behavior

Chun-Tuan Chang, Yu-Kang Lee, 2007 .

Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

Chun-Tuan Chang, Yu-Kang Lee, 2010 .

THE INFLUENCE OF MESSAGE APPEAL, ENVIRONMENTAL HYPEROPIA, AND ENVIRONMENTAL LOCUS OF CONTROL ON GREEN POLICY COMMUNICATION

Yu-Kang Lee, 2013 .

The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing

Chun-Tuan Chang, Yu-Kang Lee, 2008 .

A close look at research on pursuing the right formula for cause-related marketing advertising

Chun-Tuan Chang, Yu-Kang Lee, Zhao-Hong Cheng, 2022, International Journal of Advertising.

Are Consumers Moved by a Crying Tree Or a Smiling Forest?

Chun-Tuan Chang, Yu-Kang Lee, H. Lee, 2022, Journal of Advertising Research.

The Third Way : a Taiwanese case?

Yu-Kang Lee, Yu-Kang Lee, 2004 .

The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress

Chun-Tuan Chang, Yu-Kang Lee, You Lin, 2014, Comput. Hum. Behav..

Gender stereotypes as a double-edged sword in political advertising

Yu-Kang Lee, 2014 .

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

Chun-Tuan Chang, Yu-Kang Lee, X. Chu, 2018 .

Missing ingredients in political advertising: The right formula for political sophistication and candidate credibility

Chun-Tuan Chang, Yu-Kang Lee, 2011 .

Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors

Chun-Tuan Chang, Chun-Tuan Chang, Yu-Kang Lee, 2008 .

Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1

Chun-Tuan Chang, Chun-Tuan Chang, Yu-Kang Lee, 2009 .

Does “hot” lead to “not so hot?”

Chun-Tuan Chang, Yu-Kang Lee, X. Chu, 2020 .

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Chun-Tuan Chang, Yu-Kang Lee, Zhao-Hong Cheng, 2018, Review of Managerial Science.

Helpful-stressful cycle? Psychological links between type of mobile phone user and stress

Chun-Tuan Chang, Yu-Kang Lee, You Lin, 2016, Behav. Inf. Technol..

Baby face wins? Examining election success based on candidate election bulletin via multilevel modeling

Chun-Tuan Chang, Yu-Kang Lee, Zhao-Hong Cheng, 2017 .

Framing public policy: The impacts of political sophistication and nature of public policy

Chun-Tuan Chang, Yu-Kang Lee, 2010 .

“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products

Chun-Tuan Chang, Yu-Kang Lee, H. Lee, 2023, Journal of Business Research.

Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness

Chun-Tuan Chang, Yu-Kang Lee, Chia-Han Chang, 2023, International Journal of Advertising.

New Government, New Language? The Third Way Discourse in Taiwan

Yu-Kang Lee, 2005, Modern Asian Studies.