Maik Eisenbeiss

发表

What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type

Bernd Skiera, Maik Eisenbeiss, B. Skiera, 2015 .

The Importance of Trust for Personalized Online Advertising

Maik Eisenbeiss, Alexander Bleier, 2015 .

“The (Real) World is not Enough:” Motivational Drivers and User Behavior in Virtual Worlds

Philipp Alexander Freund, Maik Eisenbeiss, Maik Eisenbeiss, 2012 .

Analytics for Customer Engagement

Tammo H. A. Bijmolt, Bruce G. S. Hardie, P. Leeflang, 2010 .

Estimating Beta-Coefficients of German Stock Data: A Non-Parametric Approach

G. Kauermann, W. Semmler, Maik Eisenbeiss, 2007 .

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

B. Skiera, R. Wilken, Maik Eisenbeiss, 2014 .

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

W. Reinartz, Maik Eisenbeiss, Thomas P. Scholdra, 2021, Journal of Marketing.

Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

Tammo H. A. Bijmolt, T. Bijmolt, Maik Eisenbeiss, 2022, Journal of Business Research.

Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions?

Maik Eisenbeiss, Lars Hornuf, Sven Hartmann, 2022, SSRN Electronic Journal.

Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?

Wayne D. Hoyer, Maik Eisenbeiss, K. Backhaus, 2014 .

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiss, Maik Eisenbeiss, 2015, Mark. Sci..

Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success

W. Reinartz, Maik Eisenbeiss, Manuel Berkmann, 2023, Journal of the Academy of Marketing Science.