Philip Gendall

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Message framing effects on price discounting

Janet Hoek, Philip Gendall, Philip Gendall, 2006 .

The Effect of Product Sampling on Product Trial, Purchase and Conversion

Philip Gendall, Philip Gendall, D. McGuinness, 1992 .

An Empirical Test of Product Sampling and Couponing

Philip Gendall, Mike Brennan, Philip Gendall, 1995 .

Analysis of on-pack messages for e-liquids: a discrete choice study

J. Louviere, P. Ling, Philip Gendall, 2021, Tobacco Control.

International Social Survey Programme (ISSP) for New Zealand

P. Boxall, Philip Gendall, M. V. Randow, 2015 .

Fact and Fallacy in Retention Marketing

Kathy Hammond, R. East, Philip Gendall, 2006 .

Transport behaviours among older teenagers from semi‐rural New Zealand

Aimee L. Ward, C. Freeman, Philip Gendall, 2018, Australian and New Zealand journal of public health.

An Investigation of Factors Associated With Student Participation in Study Abroad

Philip Gendall, J. Hoek, Stephanie Doyle, 2010 .

Predicting Purchase Behaviour

Philip Gendall, Don Esslemont, Boon-Ping Gan, 1991 .

Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework

Philip Gendall, J. Hoek, 2002 .

Knowledge, Brand Use And Sponsorship Attribution

Philip Gendall, J. Hoek, Z. Wood, 2005 .

A qualitative exploration of young adult smokers’ responses to novel tobacco warnings

Philip Gendall, J. Hoek, Anna Hoek-Sims, 2013, BMC Public Health.

NEW ZEALAND NICHE EXPORT MARKETERS: CRITICAL SUCCESS FACTORS

Philip Gendall, J. Charbonneau, 2010 .

Information Accessibility and Consumers' Knowledge of Prescription Drug Benefits and Risks

J. Louviere, Philip Gendall, J. Hoek, 2011 .

Predicting Willingness to Donate Blood

Philip Gendall, Malcolm J. Wright, Judith L. Holdershaw, 2003 .

Knowledge of Scientific and Environmental Facts: A Comparison of Six Countries

Tom W. Smith, Philip Gendall, Deborah Russell, 1995 .

Psychological distress, loneliness, alcohol use and suicidality in New Zealanders with mental illness during a strict COVID-19 lockdown

C. Bell, Philip Gendall, J. Stanley, 2021, The Australian and New Zealand journal of psychiatry.

Some Effects of Tobacco Sponsorship Advertisements on Young Males

Philip Gendall, J. Hoek, M. Stockdale, 1993 .

A New Methods of Predicting Voting Behaviour

Philip Gendall, J. Hoek, 1993 .

Alternatives to Prepaid Monetary Incentives in Mail Surveys

Philip Gendall, Benjamin Healey, 2008 .

Strengths and vulnerabilities of teenagers who skateboard for transport in New Zealand

Aimee L. Ward, Philip Gendall, R. Mcgee, 2021 .

Estimating The Distinctiveness Of National Imagery

Philip Gendall, J. Hoek, Ashish Sinha, 2005 .

Can You Judge a Questionnaire by its Cover? The Effect of Questionnaire Cover Design on Mail Survey Response

Philip Gendall, Philip Gendall, 2005 .

Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

J. Louviere, Philip Gendall, J. Hoek, 2011 .

Predicting Willingness to Donate Blood Predicting Willingness to Donate Blood

Philip Gendall, Malcolm J. Wright, Judith L. Holdershaw, 2003 .

Changes in Tobacco Use During the 2020 COVID-19 Lockdown in New Zealand.

Philip Gendall, J. Hoek, J. Stanley, 2021, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

Respondent Understanding of the 1999 Referendum Question on a Reform of the New Zealand Justice System

Philip Gendall, J. Hoek, A. Willis, 2002 .

The Effect of a Promised Contribution to Charity on Mail Survey Response

Philip Gendall, Benjamin Healey, 2009 .

Young adults' interpretations of tobacco brands: implications for tobacco control.

Philip Gendall, J. Hoek, J. McCool, 2011, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

An Exploration of Smoking-to-Vaping Transition Attempts Using a "Smart" Electronic Nicotine Delivery System.

T. Conner, P. Ling, Philip Gendall, 2018, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

Two Attempts to Increase the Response to a Mail Survey

Philip Gendall, J. Hoek, A. Finn, 2004 .

Tobacco Product Placement and Young People

Philip Gendall, J. Hoek, Aimee Patton, 2002 .

Perceptions of Financial Incentives for Smoking Cessation: A Survey of Smokers in a Country With an Endgame Goal

Philip Gendall, J. Hoek, R. Mcgee, 2018, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

Breakfast : fast Life : ambitious Margarine : spreadabi 1 ity Breakfast : extensive Life-family : security

Philip Gendall, J. Hoek, D. Esslemont, 2004 .

CONVEYANCE AND MATERIALITY : THE USE OF SURVEY EVIDENCE IN DECEPTIVE ADVERTISING CASES

Philip Gendall, J. Hoek, M. F. Fox, 1998 .

Wishful Thinking or Hard Core Hostility? Viewers' Support for a Reduction in Television Advertising

Philip Gendall, J. Hoek, 1994 .

David Takes on Goliath: An Analysis of Survey Evidence in a Trademark Dispute

Philip Gendall, J. Hoek, 2003 .

Risks, Benefits and DTC - An Analysis of Information Formats

J. Louviere, Philip Gendall, J. Hoek, 2008 .

Sponsorship Management and Evaluation

Philip Gendall, J. Hoek, J. L. Sanders, 1993 .

Question Wording

Janet Hoek, Philip Gendall, Philip Gendall, 1990 .

Silver linings of the COVID-19 lockdown in New Zealand

C. Bell, Philip Gendall, J. Hoek, 2021, PloS one.

Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study

C. Bell, Philip Gendall, J. Hoek, 2020, PloS one.

Spirituality and religion in the lives of New Zealanders

Philip Gendall, H. Kavan, F. Vaccarino, 2011 .

Consumer Loyalty: Singular, Additive or Interactive?

Wendy Lomax, Philip Gendall, Kathy Hammond, 2005 .

Market Segmentation

Janet Hoek, Philip Gendall, Don Esslemont, 1993 .

Butting out: an analysis of support for measures to address tobacco product waste

Philip Gendall, J. Hoek, L. Marsh, 2019, Tobacco Control.

0078 Assessing the feasibility of an online survey of transport behaviour and well-being among teenagers in rural new zealand

Aimee L. Ward, C. Freeman, Philip Gendall, 2015, Injury Prevention.

Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers

J. Louviere, Philip Gendall, J. Hoek, 2017, Tobacco Control.

The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey

Philip Gendall, J. Hoek, C. Moodie, 2019, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco.

Advancing the retail endgame: public perceptions of retail policy interventions

Philip Gendall, J. Hoek, G. Whyte, 2013, Tobacco Control.

Public support for more action on smoking.

Philip Gendall, J. Hoek, R. Edwards, 2013, The New Zealand medical journal.

Regulating flavours and flavour delivery technologies: an analysis of menthol cigarettes and RYO tobacco in Aotearoa New Zealand

Philip Gendall, J. Hoek, 2023, Tobacco Control.

Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption

Philip Gendall, J. Hoek, J. McCool, 2012, Qualitative health research.

To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines

Philip Gendall, J. Hoek, 2002 .

Direct-to-consumer advertising of prescription medicines in the United States and New Zealand: an analysis of regulatory approaches and consumer responses

J. Calfee, Philip Gendall, J. Hoek, 2004 .

Youth tobacco access: trends and policy implications

Philip Gendall, J. Hoek, R. Edwards, 2014, BMJ Open.

Should support for obesity interventions or perceptions of their perceived effectiveness shape policy?

Philip Gendall, J. Hoek, J. Mann, 2015, Australian and New Zealand journal of public health.

Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes

J. Louviere, Philip Gendall, J. Hoek, 2018, Tobacco Control.

A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

Philip Gendall, J. Hoek, J. McCool, 2012, BMC Public Health.

Social smokers' management of conflicted identities

Philip Gendall, J. Hoek, R. Edwards, 2012, Tobacco Control.

Effect of Exposure to Smoking in Movies on Young Adult Smoking in New Zealand

S. Glantz, Philip Gendall, J. Hoek, 2016, PloS one.

Evaluating the Emotional Impact of Warning Images on Young Adult Smokers and Susceptible Non-Smokers

Philip Gendall, J. Hoek, K. Gendall, 2018, Journal of health communication.

Roll-your-own smokers’ reactions to cessation-efficacy messaging integrated into tobacco packaging design: a sequential mixed-methods study

Philip Gendall, J. Hoek, M. Blank, 2020, Tobacco Control.

Going ‘Super Value’ in New Zealand: cigarette pricing strategies during a period of sustained annual excise tax increases

N. Wilson, Philip Gendall, J. Hoek, 2022, Tobacco control.

Role of flavours in vaping uptake and cessation among New Zealand smokers and non-smokers: a cross-sectional study

Philip Gendall, J. Hoek, 2020, Tobacco Control.

Strong public support for plain packaging of tobacco products

Philip Gendall, J. Hoek, R. Edwards, 2012, Australian and New Zealand journal of public health.

Tobacco retail displays: a comparison of industry arguments and retailers' experiences

Philip Gendall, J. Hoek, R. Edwards, 2011, Tobacco Control.

Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?

J. Louviere, Philip Gendall, J. Hoek, 2015, Tobacco Control.

Effects of dissuasive packaging on young adult smokers

J. Louviere, Philip Gendall, J. Hoek, 2010, Tobacco Control.

Prevalence and characteristics of tobacco purchases in convenience stores: results of a postpurchase intercept survey in Dunedin, New Zealand

Philip Gendall, J. Hoek, T. Sullivan, 2018, Tobacco Control.

Legislation or Self-Regulation: Opinions on Anti-Smoking Measures

Philip Gendall, J. Hoek, D. Esslemont, 1995 .

Testing Dick and Basu'S Customer Loyalty Model

Philip Gendall, Ron Garland, R. Garland, 2004 .

A Framework for Questionnaire Design: Labaw Revisited

Philip Gendall, Philip Gendall, 1998 .

Predicting blood donation behaviour: further application of the theory of planned behaviour

Philip Gendall, Malcolm J. Wright, Judith Holdershaw, 2011 .

A Test of the Conversational Logic Analysis Model of Question Order Effects

Philip Gendall, J. Hoek, Victoria Carmichael, 1997 .

Policy options for extending standardized tobacco packaging

Philip Gendall, J. Hoek, 2017, Bulletin of the World Health Organization.

Understanding and predicting human behaviour

Philip Gendall, Judith Holdershaw, 2008 .

s Customer Loyalty Model

R. Garland, Philip Gendall, 2005 .

The Positioning of Premium Private Label Brands

Pamela M. Feetham, Philip Gendall, 2013 .

Predicting behaviour: comparing the performance of factual versus attitudinal approaches

Philip Gendall, V. Melnyk, Malcolm J. Wright, 2018 .

Book Review: Social Marketing: Improving the Quality of Life

Philip Gendall, Philip Gendall, 2003 .

Country of Origin Labelling of Fresh Produce: Consumer Preferences and Policy Implications

Philip Gendall, Judith Holdershaw, Paula J. Case, 2013 .

Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

J. Louviere, N. Wilson, Philip Gendall, 2015, Tobacco Control.

Secondary Students' Perceptions of Debt and its Effects on Tertiary Enrolment Intentions

Philip Gendall, J. Hoek, Gray Baldwin, 1995 .

Colors, Brands, and Trademarks

Philip Gendall, J. Hoek, 2010, Journal of Advertising Research.

Factors Affecting Political Poll Accuracy: An Analysis of Undecided Respondents

Philip Gendall, J. Hoek, 1997 .

Is the ‘happy wanderer’ really happy? Transport and life satisfaction among older teenagers in rural New Zealand

Aimee L. Ward, C. Freeman, Philip Gendall, 2018, Journal of Transport & Health.

Challenges facing essential workers: a cross-sectional survey of the subjective mental health and well-being of New Zealand healthcare and ‘other’ essential workers during the COVID-19 lockdown

C. Bell, Philip Gendall, J. Stanley, 2021, BMJ Open.

Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?

S. Derrett, S. Hales, J. Potter, 2017, The New Zealand medical journal.

Effects of brand variants on smokers’ choice behaviours and risk perceptions

J. Louviere, Philip Gendall, J. Hoek, 2015, Tobacco Control.

Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment

Jordan J. Louviere, Janet Hoek, Philip Gendall, 2008 .

A comparison of on-pack Quitline information formats

J. Louviere, Philip Gendall, J. Hoek, 2014, Tobacco Control.

Beliefs and Behaviour : The Use of Survey Evidence in Deceptive Advertising Cases

Philip Gendall, M. F. Fox, Natalie Erceg, 2002 .

The Tea Bag Experiment: More Evidence on Incentives in Mail Surveys

Janet Hoek, Philip Gendall, Mike Brennan, 1998 .

The Effectiveness of Monetary Incentives in Mail Surveys: Further Data

Philip Gendall, M. Brennan, P. Seymour, 1993 .

What does the 2025 Smokefree Goal mean to the New Zealand public?

Philip Gendall, J. Hoek, R. Edwards, 2014, The New Zealand medical journal.

An Analysis of Consumers' Responses to Cause Related Marketing

Philip Gendall, J. Hoek, 2008 .

Audit Committees in Private and Public Sector Corporates in New Zealand: An Empirical Investigation

Philip Gendall, Brenda A. Porter, 1998 .

Promotion of prescription medicines: a critical review and research agenda

Sandra C. Jones, J. Rossiter, Philip Gendall, 2002 .

Market segmentation: A search for the Holy Grail?

Janet Hoek, Don Esslemont, Philip Gendall, 1996 .

The Effect of Appeal, Complexity and Tone in a Mail Survey Covering Letter

Philip Gendall, J. Hoek, D. Esslemont, 1995 .

Advertising and Obesity: A Behavioral Perspective

Janet Hoek, Philip Gendall, Philip Gendall, 2006, Journal of health communication.

HOW DOES SPONSORSHIP WORK

Philip Gendall, J. Hoek, 2003 .

Descriptive and evaluative attributes: what relevance to marketers?

Philip Gendall, J. Hoek, Malcolm J. Wright, 2000 .

The Effect of Covering Letter Personalisation in Mail Surveys

Philip Gendall, 2005 .

Making Survey-Based Price Experiments More Accurate

Tony Lewis, Malcolm Wright, Philip Gendall, 1999 .

The Link between Environmental Attitudes and Behaviour

Philip Gendall, Dean Hini, Philip Gendall, 1995 .