V. Folkes

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Consumers' price perceptions of promoted products

Rita D. Wheat, V. Folkes, R. D. Wheat, 1995 .

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective

Joel H. Steckel, Mary T. Curren, J. Steckel, 1992 .

Recent Attribution Research in Consumer Behavior: A Review and New Directions

V. Folkes, 1988 .

The Availability Heuristic and Perceived Risk

V. Folkes, Valerie S. Folkes, 1988 .

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

D. MacInnis, V. Folkes, D. Macinnis, 2017 .

When to Say When: Effects of Supply on Usage

Ingrid M. Martin, Kamal Gupta, V. Folkes, 1993 .

Attributional influences on consumers' desires to communicate about products

Mary T. Curren, V. Folkes, M. Curren, 1987 .

Consumer Responses to Rumors: Good News, Bad News

Michael A. Kamins, Lars Perner, V. Folkes, 1997 .

Consumer Reactions to Product Failure: An Attributional Approach

V. Folkes, 1984 .

Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

Michael A. Kamins, X. Drèze, V. Folkes, 2004 .

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

Deborah J. MacInnis, D. MacInnis, V. Folkes, 2010 .

Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free

Michael A. Kamins, Alexander Fedorikhin, Alexander Fedorikhin, 2009 .

Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

Michael A. Kamins, V. Folkes, Valerie S. Folkes, 1999 .

An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers

V. Folkes, 1984 .

Buyers' and Sellers' Explanations for Product Failure: Who Done It?

V. Folkes, Valerie S. Folkes, Barbara Kotsos, 1986 .

A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport

John L. Graham, J. Graham, V. Folkes, 1987 .

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

Vanessa M. Patrick, V. Patrick, V. Folkes, 2003 .

Communicating low ability in the classroom: Bad things good teachers sometimes do.

V. Folkes, Sandra E. Graham, 1990 .

The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant

V. Folkes, Valerie S. Folkes, Shashi Matta, 2004 .

An extraordinary journal for extraordinary ideas

D. MacInnis, S. Nowlis, D. Iacobucci, 2022 .

Account-Giving and Social Perception

V. Folkes, Diane Morgenstern, 1981 .

When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter

V. Folkes, Shashi Matta, 2013 .

Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals

D. MacInnis, M. Reimann, V. Folkes, 2018, Journal of the Association for Consumer Research.

Communicating the reasons for social rejection

V. Folkes, 1982 .

Motivational Determinants of Coalition Formation.

B. Weiner, V. Folkes, 1977 .

When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies

Juan Wang, V. Folkes, Allison R. Johnson, 2018, Journal of the Academy of Marketing Science.

Presidential Address Is Consumer Behavior Different

V. Folkes, 2002 .

Is Consumer Behavior Different

V. Folkes, 2002 .

Attribution theory: Applications to achievement, mental health, and interpersonal conflict.

V. Folkes, Valerie S. Folkes, Sandra E. Graham, 1991 .

Does everybody like a liker

D. O. Sears, V. Folkes, Valerie S. Folkes, 1977 .

CONSUMERS’ PERCEPTIONS OF BLAME IN THE FIRESTONE TIRE RECALL

V. Folkes, 2012 .

The perceived informational value and affective consequences of choice behavior and intermediate difficulty task selection

B. Weiner, W. Meyer, V. Folkes, 1976 .

Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies

Dhruv Grewal, Walfried M. Lassar, Dhruv Grewal, 1998 .

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Christine L. Porath, D. MacInnis, V. Folkes, 2010 .

An attributional analysis of excuse giving: studies of a naive theory of emotion.

B. Weiner, V. Folkes, J. Verette, 1987, Journal of personality and social psychology.

Social Comparisons of Possessions: When It Feels Good and When It Feels Bad

D. MacInnis, V. Folkes, David C. Ackerman, 2000 .

How Consumers' Assessments of the Difficulty of Manufacturing a Product Influence Quality Perceptions

V. Folkes, Allison R. Johnson, 2007 .

Forming Relationships and the Matching Hypothesis

V. Folkes, Valerie S. Folkes, 1982 .

Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior

D. MacInnis, V. Patrick, V. Folkes, 2002 .

When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies

Juan Wang, V. Folkes, Allison R. Johnson, 2018 .

Account-giving for a corporate transgression influences moral judgment: when those who "spin" condone harm-doing.

Yun-Oh Whang, V. Folkes, Yun-Oh Whang, 2003, The Journal of applied psychology.

HOw Much to Use? : An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

V. Folkes, Shashi Matta, 2008 .

The Way a Salesperson Manages Service Providers Influences Customers’ Anger About Problems

Christine L. Porath, D. MacInnis, V. Folkes, 2013 .

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Christine L. Porath, D. MacInnis, V. Folkes, 2011 .

The Influence of Information Valence and Managerial Control on Consumers' Inferences Across Service Providers

V. Folkes, A. Reimer, 2008 .

Inferences about the Brand from Counterstereotypical Service Providers

V. Folkes, Valerie S. Folkes, Shashi Matta, 2005 .

Beauty and the attributions of the beholder

V. Folkes, R. Marcoux, 1984 .

Consumers' inferences about quality across diverse service providers

V. Folkes, A. Reimer, 2009 .