J. J. Burnett

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Fear Appeal Effects in the Field: A Segmentation Approach

R. Oliver, J. J. Burnett, 1979 .

Assessing the Travel-Related Behaviors of the Mobility-Disabled Consumer

J. J. Burnett, Heather Baker, John J. Burnett, 2001 .

Assessing the Media Habits and Needs of the Mobility-Disabled Consumer

Pallab Paul, J. J. Burnett, 1996 .

An appraisal of the use of student subjects in marketing research

J. J. Burnett, Patrick M. Dune, 1986 .

Psychographic and Demographic Characteristics of Blood Donors

J. J. Burnett, 1981 .

Sports marketing: a new ball game with new rules

Anil Menon, J. J. Burnett, Denise T. Smart, 1993 .

What services marketers need to know about the mobility‐ disabled consumer

J. J. Burnett, 1996 .

Distinguishing characteristics of blood donor segments defined in terms of donation frequency.

J. Leigh, J. J. Burnett, 1986, Journal of health care marketing.

Machiavellianism across Sexes: An Examination of Marketing Professionals

S. Hunt, L. Chonko, J. J. Burnett, 1986 .

Assessing the Homogeneity of Single Females in Respect to Advertising, Media, and Technology

Alan J. Bush, J. J. Burnett, John J. Burnett, 1987 .

Examining the profiles of the donor and nondonor through a multiple discriminant approach

J. J. Burnett, 1982, Transfusion.

Consumer religiosity and retail store evaluative criteria

J. J. Burnett, Stephen W. McDaniel, Stephen W. Mcdaniel, 1990 .

On the meaning and measurement of religiosity in consumer research

Roy D. Howell, Robert E. Wilkes, R. Howell, 1986 .

Retirement versus age: Assessing the efficacy of retirement as a segmentation variable

J. J. Burnett, 1989 .

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

S. Hunt, J. J. Burnett, 1982 .

Direct marketing usage by older men: Chronological age versus retirement

J. J. Burnett, 1996 .

Assessing the characteristics of the non-store shopper

Michael A. McCollough, J. J. Burnett, John J. Burnett, 1994 .

Assessing the patronage behaviour of the retired male: a comparison with chronological age

J. J. Burnett, 1991 .

Examining Life Insurance Ownership through Demographic and Psychographic Characteristics

J. J. Burnett, Bruce A. Palmer, 1984 .

Comparing the patronage selection criteria of the elderly: chronological age versus dependency

J. J. Burnett, 1996 .

Measuring the Importance of Ethical Situations As a Source of Role Conflict: A Survey of Salespeople, Sales Managers, and Sales Support Personnel

L. Chonko, J. J. Burnett, 2013 .

Reliance on Life Insurance Agents: A Demographic and Psychographic Analysis of Consumers

J. J. Burnett, Bruce A. Palmer, 1983 .

Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising

J. J. Burnett, John J. Burnett, 2006, Journal of Advertising Research.

Identifying Determinants Of Stock Type Choice Of The Mature Consumer

J. Lumpkin, J. J. Burnett, 2011 .