Cheryl Nakata

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How does face influence the purchase of imitative new products? Moderating roles of product design characteristics

Chengli Shu, Aiqing Liu, Cheryl Nakata, 2020 .

From impactful research to sustainable innovations for subsistence marketplaces

M. Viswanathan, Cheryl Nakata, 2012 .

National Culture and New Product Development: An Integrative Review

K. Sivakumar, Cheryl Nakata, 1996 .

Cross-Cultural Creativity: : Conceptualization and Propositions for Global New Product Development

Cheryl Nakata, E. A. Elliot, E. Elliot, 2013 .

Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages

Cheryl Nakata, Zhen Zhu, Zhen Zhu, 2006 .

Antecedents and consequence of Korean and Japanese new product advantage

Young-Won Ha, Subin Im, Cheryl Nakata, 2006 .

Design thinking for innovation: Considering distinctions, fit, and use in firms

Cheryl Nakata, 2020 .

Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective*

Subin Im, Cheryl Nakata, 2010 .

The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research

K. Sivakumar, Cheryl Nakata, 2001 .

The Complex Contribution of Information Technology Capability to Business Performance

Maria L. Kraimer, M. Kraimer, Zhen Zhu, 2008 .

Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective

Zhen Zhu, Cheryl Nakata, Kelly L. Weidner, 2020 .

Reexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems

Zhen Zhu, Cheryl Nakata, 2007 .

Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model

Kelly Weidner, Cheryl Nakata, Cheryl Nakata, 2012 .

Implementing Technologies for Financial Service Innovations in Base of the Pyramid Markets

Estelle Berger, Cheryl Nakata, Cheryl Nakata, 2013 .

Beyond Hofstede : culture frameworks for global marketing and management

Cheryl Nakata, Cheryl Nakata, 2009 .

Going Beyond Hofstede: Why We Need to and How

Cheryl Nakata, Cheryl Nakata, 2009 .

Integrating marketing and information services functions: a complementarity and competence perspective

Cheryl Nakata, Zhen Zhu, Zhen Zhu, 2011 .

Fix It or Leave It? Customer Recovery from Self-service Technology Failures

Dhruv Grewal, K. Sivakumar, Cheryl Nakata, 2013 .

Cheryl Nakata, Cheryl Nakata, Matthew Berglind, 2005 .

Self-service technology effectiveness: the role of design features and individual traits

Dhruv Grewal, K. Sivakumar, Cheryl Nakata, 2007 .

Japanese New Product Advantage: A Comparative Examination

Subin Im, Cheryl Nakata, Subin Im, 2006 .

Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View

Young-Won Ha, Subin Im, Cheryl Nakata, 2003 .

Instituting the marketing concept in a multinational setting: The role of national culture

K. Sivakumar, Cheryl Nakata, K. Sivakumar, 2001 .

Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies

Cheryl Nakata, E. Antalis, 2015 .

Chronic illness medication compliance: a liminal and contextual consumer journey

L. Sharp, Cheryl Nakata, Jelena Spanjol, 2018, Journal of the Academy of Marketing Science.

Managing design for innovative new products and services

Cheryl Nakata, S. C. Bahadir, 2021, Journal of Business Strategy.

Spotlight on design: strengthening innovation for more product and service sales

Cheryl Nakata, S. C. Bahadir, 2020 .

A new look at faith-based marketing: The global halal market

Cheryl Nakata, Elif Izberk-Bilgin, 2016 .

Implementation of industrial process innovations: factors, effects, and marketing implications

K. Sivakumar, Cheryl Nakata, K. Sivakumar, 1999 .

Chronic illness medication compliance: a liminal and contextual consumer journey

Cheryl Nakata, Jelena Spanjol, A. Cui, 2018, Journal of the Academy of Marketing Science.

Co-Production of Prolonged, Complex, and Negative Services

L. Sharp, M. Watson-Manheim, Cheryl Nakata, 2015 .

Designing global new product teams

K. Sivakumar, Cheryl Nakata, K. Sivakumar, 2003 .

Culture Theories in Global Marketing: A Literature-Based Assessment

Cheryl Nakata, Elif Izberk-Bilgin, 2009 .

New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China

Subin Im, Cheryl Nakata, Gaia Rubera, 2018 .

Crafting an environment to foster integration in new product teams

Subin Im, Cheryl Nakata, 2008 .

Design thinking for innovation: Composition, consequence, and contingency

Jiyoung Hwang, Cheryl Nakata, Jiyoung Hwang, 2020 .

The environmental turbulence concept in marketing: A look back and a look ahead

K. Sivakumar, Cheryl Nakata, Cong Feng, 2023, Journal of Business Research.

Activating the marketing concept in a global context

Cheryl Nakata, 2002 .

From the Special Issue Editor: Creating New Products and Services for and with the Base of the Pyramid

Cheryl Nakata, Cheryl Nakata, 2012 .

Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)

K. Hewett, Cheryl Nakata, Kay Peters, 2023, Journal of International Marketing.

Progress and promise: the last decade of international marketing research

Cheryl Nakata, Cheryl Nakata, Yili Huang, 2005 .

Faculty List

Michael T. Kirschenheiter, Jon A. Solworth, Ian A. Kash, 2018, International journal of urology.

Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms

Cheryl Nakata, E. Antalis, 2018 .

Beliefs-based Businesses: Culture, Conflict, and Complement

Cheryl Nakata, 1998 .

Romanian Wine Styles : A Study of the Romanian Wine Industry Through the Lens of Cultural Capital and Acculturation Theories

Cheryl Nakata, 2013 .

Developing Targeted Text Messages for Enhancing Medication Adherence

Mary Beth Watson-Manheim, Jelena Spanjol, Anna Cui, 2013, AMCIS.

Role of Nonprice Variables in Intertier Competition

Nevena T. Koukova, P. Aggarwal, K. Sivakumar, 2009 .

Emerging market conditions and their impact on first mover advantages: An integrative review

K. Sivakumar, Cheryl Nakata, 1997 .

Reflexive Considerations of Culture Theories in Global Marketing

Cheryl Nakata, 2009 .

A philosophy of reviewing: Taking cues from Henry James

Cheryl Nakata, 2003 .

Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section

Amy L. Ostrom, Glenn B. Voss, Scott B. MacKenzie, 2003 .