Sheen Kachen

Exploring online comments from a strategic marketing stance to reduce wildlife crime

Anjala S. Krishen, Sheen Kachen, 2020 .

Do consumers dig it all? The interplay of digital and print formats in media

Sheen Kachen, A. Krishen, Michael Kraussman, 2016 .

Affective commitment recipes for wine clubs: Value goes beyond the vine

Anjala S. Krishen, Shaurya Agarwal, Sheen Kachen, 2023, Journal of Business Research.

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

Anjala S. Krishen, John T. Gironda, Maria Petrescu, 2022, Industrial Marketing Management.

Item placement for questionnaire design for optimal reliability

Pushkin Kachroo, Sheen Kachen, P. Kachroo, 2018, Journal of Marketing Analytics.

Item placement for questionnaire design for optimal reliability

P. Kachroo, Sheen Kachen, 2018, Journal of Marketing Analytics.