Baojun Yu

How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism

Baojun Yu, Hangjun Xu, B. Emery, 2020, Frontiers in Psychology.

Vertical vs. Horizontal: How Strategic Alliance Type Influence Firm Performance?

Baojun Yu, Hangjun Xu, Feng Dong, 2019, Sustainability.

Forecasting credit ratings of decarbonized firms: Comparative assessment of machine learning models

Baojun Yu, Muhammad Umar, Nawazish Mirza, 2022, Technological Forecasting and Social Change.