Roger Bougie

Increasing the effectiveness of advertisements targeting social issues in least developed countries

A. Gebreselassie, Roger Bougie, 2019, Journal of Social Marketing.

Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services

R. Pieters, M. Zeelenberg, Roger Bougie, 2003 .

Dutch veterinary graduates leaving practice: A mixed-methods analysis of frequency and underlying reasons.

Roger Bougie, G. Camps, D. Sonneveld, 2022, The Veterinary record.

The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia

A. Gebreselassie, Roger Bougie, 2018, Journal of Promotion Management.