Alexander Muk

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Consumers’ intentions to opt in to SMS advertising

Alexander Muk, 2007 .

Perceptions of mobile coupons: A cross-national study

Alexander Muk, 2012 .

Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers

Alexander Muk, Alexander Muk, 2007 .

Applying the technology acceptance model in a two-country study of SMS advertising

Christina Chung, Alexander Muk, Christina Chung, 2015 .

Korean consumer perspectives on social media advertising and intention to join brand pages

Alexander Muk, Christina Chung, Jonghoon Kim, 2014 .

Korean consumer perspectives on social media advertising and intention to join brand pages

Alexander Muk, Christina Chung, Jonghoon Kim, 2014 .

The Effects of Self-Construal on Brand-Page Connection: A Study of Young American and Chinese Fans

Alexander Muk, Christina Chung, 2020 .

Public relations functions: Perspective from a Japanese corporation

Alexander Muk, 2012 .

The Effects of Social Media WOM and Fan Pages on Young Americans’ Intention to Purchase Foreign Pop

Alexander Muk, Christina Chung, H. Sang, 2021 .

Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework

Christina Chung, Alexander Muk, Christina Chung, 2014 .

What factors influence millennials to like brand pages?

Alexander Muk, Alexander Muk, 2013 .

The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan

Alexander Muk, Christina Chung, E. Chang, 2017 .

A Cross-National Study of the Influence of Individualism and Collectivism on Liking Brand Pages

Christina Chung, Alexander Muk, Christina Chung, 2014 .

What factors influence millennials to like brand pages?

Alexander Muk, 2013, Journal of Marketing Analytics.