C. Su

发表

Explaining housing preference and choice: The role of self-congruity and functional congruity

M. Sirgy, Stephan Grzeskowiak, C. Su, 2005 .

Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model

M. Sirgy, C. Su, M. J. Sirgy, 2000 .

Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Hairong Li, Wenyu Dou, Nan Zhou, 2010 .

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

Chenting Su, Kim-Shyan Fam, Zhilin Yang, 2012 .

Market orientation, job satisfaction, product quality, and firm performance: Evidence from China

Kevin Zheng Zhou, Chenting Su, K. Zhou, 2008 .

A review of research methodologies in international business

Chenting Su, Zhilin Yang, Zhilin Yang, 2006 .

How do brand communities generate brand relationships? Intermediate mechanisms

Nan Zhou, Zhimin Zhou, C. Su, 2012 .

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

Maggie Chuoyan Dong, Fue Zeng, C. Su, 2018, Journal of the Academy of Marketing Science.

Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships

C. Su, Lu Shen, Guijun Zhuang, 2019, Journal of Business Research.

Trust in Interorganizational Relationships

Zhilin Yang, C. Su, Jisheng Peng, 2017 .

Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

Wenyu Dou, Zhilin Yang, Nan Zhou, 2009 .

Face consciousness and risk aversion: Do they affect consumer decision‐making?

K. Zhou, Y. Bao, C. Su, 2003 .

Investigating continuance intention to follow a brand micro-blog

Zhongsheng Hua, C. Su, Haichuan Zhao, 2016 .

Unstructured Direct Elicitation of Decision Rules Paper 270

J. Hauser, Min Ding, Daria Dzyabura, 2010 .

How Face Influences Consumption - A Comparative Study of American and Chinese Consumers

C. Su, Julie Juan Li, Chenting Su, 2007 .

The many faces of trust and guanxi behavior: Evidence from marketing channels in China

C. Su, Qiyuan Zhang, Zhigang Shou, 2011 .

Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises

M. Joseph Sirgy, James E. Littlefield, Chenting Su, 2003 .

Entering Guanxi: A Business Ethical Dilemma in Mainland China?

James E. Littlefield, Chenting Su, C. Su, 2001 .

To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention

C. Su, Lan Jiang, Haichuan Zhao, 2020, Journal of Interactive Marketing.

Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

C. Su, Xiaoling Li, Liping Qian, 2020 .

Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms

C. Su, X. Zheng, Xu Vivian Zheng, 2019 .