N. Vila

发表

Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

Elisabeth Mora, N. Vila, 2020 .

The concept mapping approach in marketing: an application in the travel agencies sector

Joaquin Aldas-Manzano, Inés Küster, Natalia Vila, 2002 .

Product Placement in Video Games: Image Transference among Emotions

N. Vila, Inés Küster, Asunción Hernández, 2015 .

Effects of network market orientation on new ventures’ international performance

N. Vila, Andreu Blesa, Inés Küster, 2013 .

How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach

N. Vila, Inés Küster, P. Canales, 2016 .

Success and Internationalization: Analysis of the Textile Sector

N. Vila, Inés Kuster, 2008 .

Relational Strategies in the Textile Sector

N. Vila, Inés Küster, I. Küster, 2007 .

Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company

E. Bigné, N. Vila, Inés Küster, 2011 .

Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

J. Aldás-Manzano, M. Royo-Vela, N. Vila, 2008 .

The Moderating Role of Performance in the Link From Interactional Justice Climate to Mutual Trust Between Managers and Team Members

V. Martínez-Tur, J. Ramos, C. Moliner, 2016, Psychological Reports.

Yield Management and Airline Strategic Groups

N. Vila, M. Corcoles, 2011 .

Prescribers’ opinions to identify competitive groups: a comparative analysis in the pharmaceutical industry

N. Vila, Inés Küster, Veronica Tejero-Martos, 2020, Expert review of pharmacoeconomics & outcomes research.

The market orientation-innovation-success relationship: The role of internationalization strategy

N. Vila, Inés Küster, I. Küster, 2011 .

Destination engagement on Facebook: Time and seasonality

N. Vila, Inés Küster, Jenely Villamediana, 2019, Annals of Tourism Research.

Consumer perceptions of product packaging

Natalia Vila, Olga Ampuero, N. Vila, 2006 .

HEALTHY NUTRITION 2.0 IN SPAIN: HEALTHY EDUCATION AND CONTROL OF MISINFORMATION

N. Vila, P. Canales, A. Hernández, 2015 .

Teaching Media and Methods in Marketing: European and North American Universities

N. Vila, I. Küster, 2009 .

The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

N. Vila, Inés Kuster, 2010, Quality & Quantity.

Qualitative social media content analysis as teaching-learning method in higher education

Elisabeth Mora, N. Vila, I. Küster, 2022, Interactive Learning Environments.

Identifying profiles of complementary and alternative medicine believers and/or users.

N. Vila, I. Küster, Néstor Sanvisens, 2020, Complementary therapies in clinical practice.

Public versus private broadcasters’ management

N. Vila, I. Küster, 2014 .

Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

C. Rodríguez, N. Vila, Inés Kuster, 2019, International Journal of Wine Business Research.

Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?

N. Vila, I. Küster-Boluda, 2020, Foods.

The importance of innovation in international textile firms

Inés Küster, Natalia Vila, N. Vila, 2007 .

Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba

N. Vila, G. White, 2017 .

Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba

N. Vila, G. White, 2016, International Entrepreneurship and Management Journal.

Market orientation and innovation: an inter‐relationship analysis

Joaquin Aldas-Manzano, Inés Küster, Natalia Vila, 2005 .

Elisabeth Mora, N. Vila, I. Küster, 2023, Journal of International Consumer Marketing.

The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

Natalia Vila, N. Vila, Inés Kuster, 2010, Quality & Quantity.

Brand identity documentation: a cross‐national examination of identity standards manuals

N. Vila, J. Rojas-Sola, B. Jordá-Albiñana, 2009 .

Managing international distributors’ complaints: an exploratory study

N. Vila, I. Küster, Amparo Kuster-Boluda, 2020 .

Health/Nutrition food claims and low-fat food purchase: Projected personality influence in young consumers

N. Vila, I. Küster, 2017 .

Cross-national differences in customer evaluation of sponsor-event association

D. Dalli, J. Aldás-Manzano, N. Vila, 2008 .

Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents).

N. Vila, Francisco Sarabia, I. Küster, 2019, Food research international.

The Role of Packaging in Positioning an Orange Juice

Natalia Vila, Olga Ampuero, N. Vila, 2007 .

Cross cultural marketing teachers' profile

I. Boluda, N. Vila, 2008 .

ALIMENTOS REDUCIDOS EN GRASAS Y NEUROMARKETING REDUCED-FAT FOODS AND NEUROMARKETING

N. Vila, I. Küster, 2013 .

Healthy lifestyle and eating perceptions: correlations with weight and low-fat and low-sugar food consumption in adolescence

N. Vila, I. Küster, 2017 .

A comparison of marketing teaching methods in North American and European universities

Inés Küster, Natalia Vila, N. Vila, 2006 .

Successful SME web design through consumer focus groups

Inés Küster, Natalia Vila, N. Vila, 2011 .

Small and medium enterprises web page design: a qualitative study

Inés Küster, Natalia Vila, N. Vila, 2012 .

Consumer ethics: An extensive bibliometric review (1995–2021)

N. Vila, I. Küster, 2023, Business Ethics, the Environment & Responsibility.

The role of engagement in retaining volunteers

N. Vila, I. Küster, Jose M. Lorente, 2024, International Review on Public and Nonprofit Marketing.