Alexander Jakubanecs

发表

Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia

James G. Helgeson, Magne Supphellen, Alexander Jakubanecs, 2018 .

The impact of cultural variability on brand stereotype, emotion and purchase intention

James G. Helgeson, Magne Supphellen, Alexander Jakubanecs, 2022, Journal of Consumer Marketing.

Blank endorsement: The added value of unknown corporate brands

Magne Supphellen, Alexander Jakubanecs, 2012 .

Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes

Magne Supphellen, Alexander Jakubanecs, 2010 .

Cultural Embeddedness of Products

Magne Supphellen, Alexander Jakubanecs, 2016 .

Slavic Brothers or Rivals?

Helge Thorbjørnsen, Magne Supphellen, Alexander Jakubanecs, 2005 .

Mapping the Influence of Cultural Factors in Service Research: The role of tolerance of contradiction, optimistic/pessimistic bias, and attribution styles

Alexander Jakubanecs, 2012 .

Blank endorsement: The added value of unknown corporate brands

Magne Supphellen, Alexander Jakubanecs, 2012, Journal of Brand Management.

On the Importance of Non-Dominant Cultural Dimensions: Effects of Vertical Individualism on Consumer Behaviour in Norway

Magne Supphellen, Alexander Jakubanecs, 2007 .

The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing

Magne Supphellen, Alexander Jakubanecs, S. V. Troye, 2012 .

Developing brand emotions across cultures: effects of self-construal and context

Magne Supphellen, Alexander Jakubanecs, Njål Sivertstøl, 2019, Journal of Consumer Marketing.