Sela Sar

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Testing an Extended Reasoned Action Framework to Predict Intention to Purchase Fruits With Novel Shapes

Lulu Rodriguez, Supathida Kulpavaropas, Sela Sar, 2017 .

Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition

Brittany R. L. Duff, Sela Sar, Sela Sar, 2015 .

The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context

Xiaoli Nan, Sela Sar, J. Myers, 2010 .

The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type

Sela Sar, George Anghelcev, 2011 .

The Influence of Mood and Symbolic Value on the Evaluation of Destination Logos

Lulu Rodriguez, Supathida Kulpavaropas, Sela Sar, 2013 .

Schema complexity and valence elicited by country logos for tourism

Lulu Rodriguez, Sela Sar, Suman Lee, 2016 .

In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle

Sela Sar, George Anghelcev, 2014 .

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

Qimei Chen, I. Ju, Bin Shen, 2017 .

Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience

Justin D Martin, Sela Sar, George Anghelcev, 2021 .

Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness

M. Nelson, Sela Sar, Chen(Crystal) Chen, 2022, New Media & Society.

Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country

Lulu Rodriguez, Sela Sar, Suman Lee, 2013 .

The influence of logo design on country image and willingness to visit: A study of country logos for tourism

Sela Sar, Lulu Rodriguez, Sela Sar, 2012 .

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Sann Ryu, C. Ham, Sela Sar, 2021, Journal of Current Issues & Research in Advertising.

Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness

Sela Sar, George Anghelcev, Jas L. Moultrie, 2020 .

Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing

Sela Sar, George Anghelcev, 2013 .

The effect of multitasking on time perception, enjoyment, and ad evaluation

Brittany R. L. Duff, Sela Sar, Sydney Chinchanachokchai, 2015, Comput. Hum. Behav..

A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

Brittany R. L. Duff, Sela Sar, George Anghelcev, 2015 .

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation

Sela Sar, George Anghelcev, 2015 .

The Ideal Advertising Professor: A ZMET-Based Inquiry

S. Naqvi, Sela Sar, George Anghelcev, 2023, Journal of Current Issues & Research in Advertising.

Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring

Sela Sar, J. Myers, 2013 .

Harlow Gale and the Origins of the Psychology of Advertising

John Eighmey, Sela Sar, 2007 .

The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages

Shreyas Ghuge, Sela Sar, John G. Wirtz, 2015, Health marketing quarterly.

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Sela Sar, George Anghelcev, Jing Wen, 2017 .

The effects of mood, gender, and ad context on type of elaboration and product evaluation

Sela Sar, 2013 .

The Influences of Consumer Mood State on Mental Imagery Processing of Advertisement and Brand Evaluation

Sela Sar, J. Myers, 2009 .

The effectiveness of appeals used in Cambodian and Vietnamese magazine ads

Lulu Rodriguez, Sela Sar, 2014 .

Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers

Sela Sar, George Anghelcev, Jas L. Moultrie, 2020 .

What if a Web Site can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents

Ronald J. Faber, Xiaoli Nan, Sela Sar, 2006 .

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations†

Brittany R. L. Duff, Sela Sar, George Anghelcev, 2011 .

Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad

Brittany R. L. Duff, Sela Sar, John G. Wirtz, 2016 .

Is there a need for speed? Fast animation as context increases product trial intent and self-focus

Brittany R. L. Duff, Sela Sar, Sela Sar, 2015 .

Do We See Machines The Same Way As We See Humans? A Survey On Mind Perception Of Machines And Human Beings

Xiaoyu Xu, Sela Sar, Sela Sar, 2018, 2018 27th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN).

Culture and Its Influence on Advertising

J. Huh, Sela Sar, T. Chang, 2009 .

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets

C. Ham, Sela Sar, George Anghelcev, 2021, Journal of Interactive Advertising.

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Lulu Rodriguez, Sela Sar, 2019, Health marketing quarterly.