H. Winzar

发表

Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders

S. Bellman, D. Varan, N. Reading, 2006, Journal of Advertising Research.

Exploring repurchase intention in a performing arts context: who comes? And why do they come back?

G. S. Mort, H. Winzar, M. Hume, 2007 .

The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

Ben Lowe, H. Winzar, Des Laffey, 2013 .

Repurchase in a performing arts context: The perspective of value

Hume Winzar, Margaret Mary Hume, Gillian Sullivan Mort, 2004 .

Consumer Behaviour in Action

H. Winzar, S. D’Alessandro, P. Ling, 2015 .

A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights

L. Johnson, H. Winzar, 1999 .

A visual-based approach to the mapping of generic skills: its application to a Marketing degree

Lawrence Ang, H. Winzar, S. D’Alessandro, 2014 .

The role of secondary education in explaining competitiveness

Chris Baumann, H. Winzar, 2016 .

Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

W. Chu, Chris Baumann, H. Winzar, 2017 .

A Replication and Extension of Goldenberg, Libai & Muller: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Hume Winzar, H. Winzar, 2007 .

Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory

H. Winzar, 2009 .

Competitive Productivity (CP) as an emergent phenomenon: Methods for modelling micro, meso, and macro levels

Chris Baumann, H. Winzar, Alena Soboleva, 2022, International Journal of Hospitality Management.

The impact of government regulations on managerial values: Evidence from Hong Kong and Singapore

L. Entrekin, C. Pearson, H. Winzar, 2000 .

Using best-worst scaling to reveal perceived relative importance of website attributes

Hume Winzar, Owen Wright, H. Winzar, 2017 .

Product Classifications and Marketing Strategy

H. Winzar, 1992 .

The Ecological Fallacy: How to Spot One and Tips on how to Use One to Your Advantage

H. Winzar, 2015 .

Singing! Dancing! and Service!: A Great show needs service for them to come back

Margee Hume, G. S. Mort, H. Winzar, 2007 .

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Hume Winzar, Steven D'Alessandro, Lester W. Johnson, 2014 .

Understanding service experience in non-profit performing arts: Implications for operations and service management

Hume Winzar, Margaret Mary Hume, Gillian Sullivan Mort, 2006 .

Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

A. Gaskill, H. Winzar, 2013 .

East Asian wisdom and relativity: Inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model

T. Fang, Chris Baumann, H. Winzar, 2018 .

Do Disclosure Documents signal value to prospective franchisees? A conjoint analytic approach

H. Winzar, O. Wright, 2010 .

Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

L. Johnson, H. Winzar, Phil Pidcock, 1993 .

Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality

Wirawan Dony Dahana, Chris Baumann, H. Winzar, 2022, Journal of Business Research.

A behavioural long-term based measure to monitor the health of a brand

Chris Baumann, David Gray, L. Johnson, 2015, Journal of Brand Management.

A behavioural long-term based measure to monitor the health of a brand

Chris Baumann, David Gray, L. Johnson, 2015 .

Confucianism, Discipline, and Competitiveness

H. Winzar, Doris Viengkham, C. Baumann, 2019 .

Editorial: Competitive productivity (CP): advancing the competitiveness paradigm

W. Chu, Chris Baumann, H. Winzar, 2021, Cross Cultural & Strategic Management.

Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow

Nigel K. L. Pope, H. Winzar, Edward Forrest, 2006 .

Traditional cultural values, political ideologies and luxury consumption desire in China : a preliminary study

H. Winzar, Gong Sun, S. D’Alessandro, 2011 .

From I-Phone 3G to I-Phone 4G: A Two-Stage Complex Systems Model of the Two Stage Diffusion Process

Hume Winzar, Steven D'Alessandro, H. Winzar, 2014 .

Confucianism: measurement and association with workforce performance

Chris Baumann, H. Winzar, Doris Viengkham, 2018 .

Confucianism and Work Ethic—Introducing the ReVaMB Model

Chris Baumann, H. Winzar, 2017 .

Traditional cultural values, political ideologies and luxury consumption desire in China: a conceptual model

H. Winzar, Gong Sun, S. D’Alessandro, 2010 .

Encore! Encore!: The show gets a standing ovation but will you be back?

Hume Winzar, Margaret Mary Hume, Gillian Sullivan Mort, 2005 .

Franchise system investment disclosure: signaling value to prospective franchisees

H. Winzar, O. Wright, 2014 .

What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory

Scott Weaven, H. Winzar, O. Wright, 2009 .

Marketing's Decision Influence within the Firm

A. Gaskill, H. Winzar, 2014 .

An agenda to construct an improved understanding of Australian organic consumers

H. Winzar, Kristen Lyons, J. Adamsen, 2007 .

Relationship marketing in Australian professional sport: an extension of the Shani framework

Nigel K. L. Pope, H. Winzar, C. Stavros, 2008 .

Exits and expectations: why disappointed franchisees leave

H. Winzar, Lorelle Frazer, 2005 .

PERSONALITY BIASES OF ACCOUNTING STUDENTS: SOME IMPLICATIONS FOR LEARNING STYLE PREFERENCES

Hume Winzar, Peter Booth, P. Booth, 2010 .

Discipline and Academic Performance Under the Microscope

Hume Winzar, Chris Baumann, Doris Viengkham, 2019, Confucianism, Discipline, and Competitiveness.

Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit

H. Winzar, E. Bloxsome, Michael Mills, 2004 .

Attitudinal and environmental influences on preferences for commerce and management courses

Raymond E. Morley, H. Winzar, 1990 .

Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling

H. Winzar, Khaled Hamad Almaiman, Lawrence Ang, 2023, European Journal of Marketing.