B. Sung

发表

Min Teah, B. Pereira, B. Sung, 2019, Asia Pacific Journal of Marketing and Logistics.

B. Sung, J. Yun, Eun-Ju Lee, 2019, Asia Pacific Journal of Marketing and Logistics.

I. Phau, B. Sung, Isaac Cheah, 2020, Health promotion international.

I. Phau, Min Teah, B. Sung, 2020 .

Aaron N. McInnes, B. Sung, Reyhaneh Hooshmand, 2022, International Journal of Market Research.

Luke Butcher, B. Sung, Kate Raynes-Goldie, 2018, Journal of Brand Management.

Min Teah, B. Sung, V. C. Duong, 2022, Journal of Global Scholars of Marketing Science.

B. Sung, Lei Jia, Z. Zheng, 2022, Behavioural Brain Research.

B. Sung, Kuen‐Hung Tsai, Chia-Yang Chang, 2022, European Journal of Innovation Management.

Shanshi Li, B. Sung, O. Mitas, 2022, Annals of Tourism Research.

B. Sung, Denise K. Conroy, F. Septianto, 2023, Journal of Retailing and Consumer Services.

Yuri Seo, B. Sung, F. Septianto, 2018, Marketing Letters.

B. Sung, Reyhaneh Hooshmand, Kym Jefferies, 2023, International Journal of Event and Festival Management.

Yuri Seo, B. Sung, F. Septianto, 2018, Marketing Letters.

Benjamin G. Voyer, Y. Choi, B. Sung, 2021, Psychology & marketing.

J. A. Espinosa, I. Phau, L. Sajtos, 2020, Journal of Business Research.

B. Sung, Jennifer Yih, 2016, Cognition & emotion.

I. Phau, B. Sung, V. C. Duong, 2019, Journal of Marketing Communications.

I. Phau, B. Sung, Xujia Wang, 2021, Journal of Fashion Marketing and Management: An International Journal.

E. Vanman, B. Sung, N. Hartley, 2019, Australasian Marketing Journal.

Min Teah, B. Sung, Siobhan Hatton-Jones, 2022, Journal of Consumer Marketing.

I. Phau, Aaron Lim, B. Sung, 2019, Journal of Retailing and Consumer Services.

I. Phau, B. Sung, Kevin Teah, 2021, Marketing Intelligence & Planning.

B. Sung, Jennifer Yih, 2019, Asia Pacific Journal of Marketing and Logistics.

B. Sung, V. C. Duong, H. Im, 2023, International Journal of Consumer Studies.

E. Vanman, B. Sung, N. Hartley, 2021, Asia Pacific Journal of Marketing and Logistics.

Luke Butcher, B. Sung, Kate Raynes-Goldie, 2018, Journal of Brand Management.

Anwar Sadat Shimul, I. Phau, B. Sung, 2021, Journal of Consumer Marketing.

Luke Butcher, B. Sung, A. Davey, 2023, Journal of Brand Management.

B. Sung, F. Septianto, Michelle Stankovic, 2023, Journal of Consumer Affairs.

Mingming Cheng, B. Sung, V. Quintal, 2023, Current Issues in Tourism.

B. Sung, Stephen T. La Macchia, Michelle Stankovic, 2023, European Journal of Marketing.