Nicolas Chanavat

发表

Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention

Nicolas Chanavat, Guillaume Martinent, Alain Ferrand, 2009 .

Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

P. Valette-Florence, Nicolas Chanavat, Alain Ferrand, 2015 .

How can Country-of-Origin image be leveraged to create global sporting goods brands?

A. Gerke, Nicolas Chanavat, Maureen Benson-Rea, 2014 .

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness

Shawn M. O’Rourke, Nicolas Chanavat, C. Su, 2022, European Sport Management Quarterly.

Experiential marketing and sporting events: a spectator perspective

Nicolas Chanavat, Guillaume Bodet, 2011 .

French football, foreign investors: global sports as country branding

Nicolas Chanavat, 2017 .

Volunteer programme in mega sport events: the case of the Olympic Winter Games, Torino 2006.

Nicolas Chanavat, Alain Ferrand, 2010 .

Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?

Shawn M. O’Rourke, Nicolas Chanavat, C. Su, 2019, Service Business.

Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?

Shawn M. O’Rourke, Nicolas Chanavat, C. Su, 2020, Service Business.

Consumers’ attachment in the sporting equestrian context: a cluster analytic approach

Nicolas Chanavat, G. Martinent, Servane Le Clinche, 2017 .

Section introduction (Editorial)

Michel Desbordes, Nicolas Chanavat, Sm Chadwick, 2015 .

Routledge Handbook of Sports Marketing

S. Chadwick, Michel Desbordes, Nicolas Chanavat, 2015 .

Sport brands' attraction factors and international fans

Nicolas Chanavat, Guillaume Bodet, Hui-yan Geng, 2020, Sport, Business and Management: An International Journal.

Towards a Globalization of the Brand Paris Saint-Germain

Michel Desbordes, Nicolas Chanavat, 2017 .

Building global football brand equity

Nicolas Chanavat, Guillaume Bodet, Nicolas Chanavat, 2010 .

Internationalisation and sport branding strategy: a French perception of the Big Four brands

Nicolas Chanavat, Guillaume Bodet, 2009 .

Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees

Nicolas Chanavat, G. Martinent, Alain Ferrand, 2010 .

The deployment of professional football clubs’ eSports strategies: a dynamic capabilities approach

Florian Lefebvre, Mathieu Djaballah, Nicolas Chanavat, 2020, European Sport Management Quarterly.

Experiential marketing in sport spectatorship services: a customer perspective

Nicolas Chanavat, Guillaume Bodet, 2014 .

Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012

Michel Desbordes, Nicolas Chanavat, 2014 .

Sponsorship in Sport

Nicolas Chanavat, Guillaume Bodet, 2016 .

Building global football brand equity Lessons from the Chinese market

Nicolas Chanavat, Guillaume Bodet, Nicolas Chanavat, 2009 .