H. Kruger

Trademark and brand dilution : an empirical investigation

H. Kruger, 2014 .

An investigation into the uniformity and non-uniformity of online/offline retail brand building in South Africa

H. Kruger, L. Fourie, 2003 .

Offline/online brand element transmutation and tangible/intangible product characteristics within various South African retail brand categories: An exploratory study

H. Kruger, L. C.H. Fourie, Nic S. Terblanche, 2005 .