S. Koslow

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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Sheila L. Sasser, S. Koslow, 2008 .

A Meta-Analysis of When and How Advertising Creativity Works

M. Eisend, Micael Dahlen, S. Rosengren, 2020, Journal of Marketing.

Drivers of Creativity Within Advertising Agencies

Sheila L. Sasser, S. Koslow, Huw O’Connor, 2017, Journal of Advertising Research.

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

S. Koslow, M. Kilgour, 2009 .

Customers behaving badly

Lawrence Ang, S. Koslow, 2012 .

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Sheila L. Sasser, S. Koslow, E. Riordan, 2006 .

How Rhetoric Theory Informs the Creative Advertising Development Process

S. Koslow, A. Tevi, 2018, Journal of Advertising Research.

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

Scott Koslow, S. Koslow, 2000 .

Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns

Sheila L. Sasser, S. Koslow, E. Riordan, 2007, Journal of Advertising Research.

Passion, Expertise, Politics, and Support

Sheila L. Sasser, S. Koslow, 2012, Journal of Advertising.

Can Personalization or Creativity Reduce Banner Blindness?

S. Koslow, Farzad Abedi, 2022, Journal of Advertising Research.

Can Media Neutrality Limit Creative Potential?

J. Parker, S. Koslow, A. Tevi, 2018, Journal of Advertising Research.

What Is Creative to Whom and Why? Perceptions in Advertising Agencies

Sheila L. Sasser, S. Koslow, E. Riordan, 2003 .

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns

Sheila L. Sasser, J. Bilby, S. Koslow, 2021, Journal of Advertising.

Spanish language billboard advertising in the US: are there effects on Anglos? 1

P. Homer, S. Koslow, Ellen E. Touchstone, 2014 .

The linguistic servicescape: Speaking their language may not be enough

Steven D'Alessandro, Scott Koslow, Prem Shamdasani, 2017 .

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Scott Koslow, Prem Shamdasani, S. Koslow, 1994 .

Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising

S. Koslow, Huw O’Connor, M. Kilgour, 2022, Journal of Advertising.

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration

Sheila L. Sasser, S. Koslow, Richard Calderwood, 2021 .

How Does Consumer Insight Support The Leap to a Creative Idea?

Lawrence Ang, J. Parker, S. Koslow, 2020, Journal of Advertising Research.

Why Do Great Creative Ideas Get Rejected?

S. Koslow, Huw O’Connor, M. Kilgour, 2020, Journal of Advertising Research.

Creativity Awards: Great Expectations?

Sheila L. Sasser, S. Koslow, M. Kilgour, 2013 .

What is Creative to Whom and Why?

Sheila L. Sasser, S. Koslow, E. Riordan, 2003, Journal of Advertising Research.

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

Sheila L. Sasser, S. Koslow, Huw O’Connor, 2016 .

When Bad is Good: The Creative Conundrum of Agency- Client Relationships

Sheila L. Sasser, Scott Koslow, S. Koslow, 2012 .

Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers

Sheila L. Sasser, S. Koslow, M. Kilgour, 2011 .

The Creative advertising development process : is organizational politics a recipe for disaster or a dysfunctional antidote?

Sheila L. Sasser, Scott Koslow, S. Koslow, 2008 .

Matching Creative Agencies With Results-Driven Marketers

Sheila L. Sasser, S. Koslow, M. Kilgour, 2013, Journal of Advertising Research.

What Scanner-panel Data Tell Us about Advertising

Gerard J. Tellis, Scott Koslow, G. Tellis, 2011, Journal of Advertising Research.

How consumer heterogeneity muddles the international advertising debate

Carolyn L. Costley, S. Koslow, 2010 .

How Well do Firms Implement Strategy When They Design Internet Web Pages?

Scott Koslow, S. Koslow, Hans Liangjian Yu, 1999 .

Message and media: the future of advertising research and practice in a digital environment

S. Koslow, D. Stewart, 2021, International Journal of Advertising.

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Sheila L. Sasser, E. Smit, S. Koslow, 2021, Journal of Advertising.

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

S. Koslow, Arash Mashhady, Ardalan Sameti, 2022, Journal of Product & Brand Management.

Future Directions for Advertising Creativity Research

Douglas C. West, S. Koslow, M. Kilgour, 2019, Journal of Advertising.

Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart, Scott Koslow, S. Koslow, 1989 .

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

John Parker, Lawrence Ang, Scott Koslow, 2018, Journal of Advertising.

In the Beginning Was the Word: Establishing the Foundations for Creativity Research in Rhetoric Theory

S. Koslow, A. Tevi, 2017 .