A. Burns

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Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

Alvin C. Burns, Laurie A. Babin, A. Burns, 1997 .

Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs

Alvin C. Burns, Ronald F. Bush, Michelle D. Steward, 2010 .

GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION

Alvin C. Burns, A. Burns, 1986 .

A Seminal Inventory of Basic Research Using Business Simulation Games

John R. Dickinson, J. Gentry, A. Burns, 2014 .

The operation of visual imagery as a mediator of advertising effects

Alvin C. Burns, Abhijit Biswas, Abhijit Biswas, 1993 .

Comparing online and in-store shopping behavior towards luxury goods

A. Burns, Xia Liu, Ying-chao Hou, 2013 .

An Investigation of Brand-Related User-Generated Content on Twitter

A. Burns, Xia Liu, Ying-chao Hou, 2017 .

The antecedents of preventive health care behavior: An empirical study

A. Burns, R. Jayanti, 1998 .

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

A. Burns, Hyunju Shin, Xia Liu, 2019, Journal of Business Research.

Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing

Alvin C. Burns, Donald H. Granbois, A. Burns, 1977 .

Computer awareness and usage by industrial marketers

Alvin C. Burns, Michael H. Morris, Ramon A. Avila, 1989 .

Situational influences on the consumer decision sequence

Kenneth A. Anglin, Jeffrey J. Stoltman, J. Gentry, 1990 .

Motivating Students to Engage in Experiential Learning: A Tension-To-Learn Theory

Alvin C. Burns, James W. Gentry, J. Gentry, 1998 .

Students as Lab Rats: The Ethics of Conducting Non-Pedagogical Research in the Context of Classroom Simulations and Experiential Learning

John R. Dickinson, J. Gentry, A. Burns, 2014 .

Underlying Perceptual Patterns in Husband and Wife Purchase Decision Influence Assessments

A. Burns, D. Ortinau, 1979 .

Advancing the Study of Family Purchase Decision Making

Donald H. Granbois, A. Burns, 1980 .

Designing a Marketing Analytics Course for the Digital Age

A. Burns, Xia Liu, 2018 .

Basic Marketing Research: Using Microsoft Excel Data Analysis

Alvin C. Burns, Ronald F. Bush, A. Burns, 2004 .

Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews

Michelle L. Roehm, Felicia N. Morgan, Michelle D. Steward, 2020, Journal of Public Policy & Marketing.

Maintaining Family Identity Through Meals in Post-Mao Urban China

A. Burns, Hongyan Yu, Ann Veeck, 2005 .

The Meanings of Family Dinners For Young, Affluent Families in Urban China

A. Burns, Hongyan Yu, Ann Veeck, 2006 .

The expanded health belief model as a basis for enlightened preventive health care practice and research.

A. Burns, 1992, Journal of health care marketing.

Husband and Wife Purchase Decision-Making Roles: Agreed, Presumed, Conceded, and Disputed

A. Burns, 1977 .

The Nature of Industrial Source Loyalty: An Attitudinal Perspective

Michael H. Morris, Ramon A. Avila, A. Burns, 2015 .

“My Fifty Pairs of Shoes Are All Different!”: Exploring and Explaining Exorbitant Buying

J. A. G. Folse, A. Burns, Mousumi Bose, 2009 .

An assessment of the reliability and validity of husband and wife self-report purchase decision making measures

Daniel L. Sherrell, A. Burns, J. Hopper, 1989 .

Spousal Involvement and Empathy in Jointly-Resolved and Authoritatively-Resolved Purchase Subdecisions

A. Burns, 1976 .

Exploring the Dimensionality of ChildrenS Direct Influence Attempts

Laura A. Williams, A. Burns, 2000 .

The Use of Experiential Exercises in the Undergraduate Consumer Behavior Course

A. Burns, Corbet F. Gaulden, 1979 .

An Investigation of Determinants of Recycling Consumer Behavior

Alvin C. Burns, Kent L. Granzin, Janeen E. Olsen, 1993 .

Consumer Risks and New Food Systems in Urban China

A. Burns, Hongyan Yu, Ann Veeck, 2010 .

Children's influence in purchase decisions: a social power theory approach

A. Burns, Laura A. Flurry, 2005 .

Managerial Perceptions of Barriers to Internal Corporate Communication Within and Across Hierarchical Levels

A. Burns, S. Golen, Lawrence Grasso, 2005 .

A modified scale for the measurement of communication‐evoked mental imagery

Alvin C. Burns, Laurie A. Babin, A. Burns, 1998 .

Narrative text biases attending the critical incidents technique

Alvin C. Burns, Laura A. Williams, A. Burns, 2000 .

Relating Teaching Methods with Educational Objectives in the Business Curriculum

Alvin C. Burns, James W. Gentry, J. Gentry, 1979 .

The Role of Learning Versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games

John R. Dickinson, Alvin C. Burns, James W. Gentry, 2014 .

"My Fifty Shoes Are All Different!" Exploring, Defining, and Characterizing Acquisitive Buying

J. A. G. Folse, A. Burns, Mousumi Bose, 2013 .

The Effects of Advertising Stimulus Concreteness and Familiarity on Consumer Attitudes and Intentions

Abhijit Biswas, A. Burns, S. Roach, 2015 .

An Exploratory Study of Lottery Playing, Gambling Addiction and Links to Compulsive Consumption

M. Rubinstein., J. Gentry, P. Gillett, 1990 .

Toward Improving Household Consumption Behavior Research: Avoidance of Pitfalls in Using Alternative Household Data Collection Procedures

J. Gentry, A. Burns, 1990 .

Marketing Research: Online Research Applications

Alvin C. Burns, Ronald F. Bush, A. Burns, 2003 .

An Investigation of Compliance-Gaining Techniques Applied to a Gasoline Conservation Device

A. Burns, Stephen P. De Vere, 1982 .

Changing tastes: the adoption of new food choices in post-reform China

A. Burns, Ann Veeck, 2005 .

The halcyon days of youth: A phenomenological account of experiences and feelings accompanying

Laura A. Williams, A. Burns, 1994 .

A Test of the Reliability of Psychographics

A. Burns, M. Harrison, 1979 .

A Test of the Reliability of Psychographics Author ( s ) :

A. Burns, M. Harrison, 2008 .

Fixated Consumption Behavior: The Case of Enduring Acquisition in a Product Category

Daniel L. Sherrell, Melodie R. Phillips, A. Burns, 2015 .

Children’s Self-Perceptions of their Participation in Retail Store Patronage Decisions

A. Burns, M. Harrison, 2015 .

The SPSS Student Assistant: The Integration of a Statistical Analysis Program into a Marketing Research Textbook

Alvin C. Burns, Ronald F. Bush, Keith R. Burns, 1995 .