Kwon Jung

发表

Online vs. Offline Coupon Redemption Behaviors

Kwon Jung, Boon Young Lee, Kwon Jung, 2010 .

Coupon Redemption Behaviors among Korean Consumers: Focused on Coupon Face Value and Benefits in Service Sector

Kwon Jung, 2010 .

Searching for boundary conditions for successful brand extensions

Kwon Jung, Leslie Tey, 2010 .

Online shoppers' response to price comparison sites

Yoon C. Cho, Kwon Jung, S. Lee, 2014 .

An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Kwon Jung, Garold Lantz, Garold Lantz, 2003 .

Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions

Kwon Jung, Kwon Jung, 2006 .

Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions

Kwon Jung, 2007 .

Impulse Buying Behaviors on the Internet

Kwon Jung, Clement Lim, 2006 .

Relationship Quality Between In-Groups And Out-Groups

Prem Shamdasani, Kwon Jung, 2011 .

Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

Kwon Jung, Boon Young Lee, 2005 .