William D. Harris

Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals

D. Moore, William D. Harris, David Moore, 1996 .

Affect Intensity: An Individual Difference Response to Advertising Appeals

D. Moore, William D. Harris, Hong C. Chen, 1995 .

A Forum On Health-Related Consumer Behavior

Meryl P Gardner, William D. Harris, 2005 .

Exploring the role of individual differences in affect intensity on the consumer's response to

D. Moore, William D. Harris, 1994 .

Affect Intensity As an Individual Difference Variable in Consumer Response to Advertising Appeals

William D. Harris, David J. Moore, 1990 .

Do spontaneous thoughts mediate the effect of affect intensity on attitude formation and behavioural intention

William D. Harris, David J. Moore, 1996 .