Jayasankar Ramanathan

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Jayasankar Ramanathan, S. K. Velayudhan, 2015 .

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Jayasankar Ramanathan, S. K. Velayudhan, 2015, Journal of Brand Management.

Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Jayasankar Ramanathan, 2013 .

Are Marketers Egoists? A Typological Explication

Jayasankar Ramanathan, B. Swain, 2019 .

Are Marketers Egoists? A Typological Explication

Jayasankar Ramanathan, B. Swain, 2017, Journal of Business Ethics.

Comparing consumer evaluations of services-to-services brand extensions with services-to-goods

Jayasankar Ramanathan, S. K. Velayudhan, 2017 .

Brand extension evaluation: real world and virtual world

Keyoor Purani, Jayasankar Ramanathan, K. Purani, 2014 .

Ethical marketing strategies: the unique Nash equilibrium

Jayasankar Ramanathan, N. Krishnamurthy, B. Swain, 2021, Journal of Business & Industrial Marketing.

The Myth of the Ethical Consumer

Jayasankar Ramanathan, 2012 .