Yong-Quan Li

发表

A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2020, Journal of Retailing and Consumer Services.

Critical factors identification and prediction of tourism and hospitality students' entrepreneurial intention

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2020, Journal of Hospitality, Leisure, Sport & Tourism Education.

Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2019 .

How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value

Chih-Hsing Liu, Yong-Quan Li, Lu Chen, 2019, Journal of Air Transport Management.

The role of network position, tie strength and knowledge diversity in tourism and hospitality scholars' creativity

Chih-Hsing Liu, Yong-Quan Li, 2018, Tourism Management Perspectives.

The role of problem identification and intellectual capital in the management of hotels’ competitive advantage-an integrated framework

Chih-Hsing Liu, Yong-Quan Li, Yong-Quan Li, 2018, International Journal of Hospitality Management.

Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: a practical examination of culinary tourism

Chih-Hsing Liu, Y. Chang, Yong-Quan Li, 2017 .

Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2020 .

Knowledge Cooperation Diversification Strategy for Tourism Scholar Creativity: The Moderating Role of Tie Strength

Chih-Hsing Liu, Yong-Quan Li, 2016 .

A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2020, Journal of Hospitality Marketing & Management.

How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2019, Journal of Travel & Tourism Marketing.

Understanding service quality and reputation effects on purchase behavior through image: the moderating roles of service reliability

Chih-Hsing Liu, Yong-Quan Li, 2019 .

Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories

Chih-Hsing Liu, Yong-Quan Li, 2020, Journal of Hospitality Marketing & Management.

Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors

Shu-Ning Zhang, Yong-Quan Li, Wen-Qi Ruan, 2023, Tourism Management.

How B&B experience affects customer value cocreation under the social servicescape: an emotional psychological perspective

Shu-Ning Zhang, Yong-Quan Li, Mei-Yu Wang, 2022, Tourism Review.

Critical factors in the identification of word-of-mouth enhanced with travel apps: the moderating roles of Confucian culture and the switching cost view

Chih-Hsing Liu, Chih-Hsing Liu, Shu-Ning Zhang, 2019, Asia Pacific Journal of Tourism Research.

How to establish a creative atmosphere in tourism and hospitality education in the context of China

Chih-Hsing Liu, Yong-Quan Li, 2016 .

Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2022, Tourism Management.

How to impress guests: Key factors and strategy configurations for the accommodation memories of homestay guests

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2022, Journal of Hospitality and Tourism Management.

Does work-family conflict weaken family travel intention?—a study based on China

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2020, Journal of Leisure Research.

How to create a memorable night tourism experience: atmosphere, arousal and pleasure

Chih-Hsing Liu, Yong-Quan Li, Rui Li, 2021, Current Issues in Tourism.

Measuring Tourism Risk Impacts on Destination Image

Chih-Hsing Liu, Yong-Quan Li, Wenqi Ruan, 2017 .

Measuring creativity: role of service quality management, knowledge sharing and social interaction

Chih-Hsing Liu, Yong-Quan Li, Xiang Lin, 2022, Total Quality Management & Business Excellence.

How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2021, Journal of Travel & Tourism Marketing.

Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM

Chih-Hsing Liu, Shu-Ning Zhang, Yong-Quan Li, 2021 .

Local cultural distortion risk at tourist destinations: connotation deconstruction and theoretical construction

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2023, Current Issues in Tourism.

Virtual tourist motivation: the differences between virtual tourism and on-site tourism

Shu-Ning Zhang, Yong-Quan Li, Tingdan Yang, 2023, Tourism Review.

Night tourscape: Structural dimensions and experiential effects

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2023, Journal of Hospitality and Tourism Management.

The influence of the COVID-19 pandemic on tourism demand for destinations: an analysis of spatial heterogeneity from a multi-scale perspective

Shu-Ning Zhang, Yong-Quan Li, Tingdan Yang, 2021, Asia Pacific Journal of Tourism Research.

Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2023, International Journal of Hospitality Management.

The power of coworkers in service innovation: the moderating role of social interaction

Chih-Hsing Liu, Yong-Quan Li, 2019 .

Research of the Effect of Tourism Economic Contact on the Efficiency of the Tourism Industry

Chih-Hsing Liu, Yong-Quan Li, Rui Li, 2020, Sustainability.

Cultural distortion risks at heritage sites: Scale development and validation

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2024, Tourism Management.

Conducting an integrated perspective of academic networks and individual elements on tourism scholars’ innovation performance discovery

Chih-Hsing Liu, Yong-Quan Li, Mei-Yu Wang, 2022, Journal of Hospitality and Tourism Management.

How to Avoid the Cultural Distortion Risk at Heritage Sites? A Configuration Analysis Perspective

Shu-Ning Zhang, Yong-Quan Li, Rui Li, 2023, Journal of Travel Research.

Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations

Yong-Quan Li, Mei-Yu Wang, Wenqi Ruan, 2023, Asia Pacific Journal of Tourism Research.

To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation

Shu-Ning Zhang, Yong-Quan Li, Rui Li, 2024, Journal of Sustainable Tourism.

Cultural inheritance-based innovation at heritage tourism destinations: Conceptualization, structural dimensions and scale development

Shu-Ning Zhang, Yong-Quan Li, Mei-Yu Wang, 2023, Journal of Hospitality and Tourism Management.

Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations

Shu-Ning Zhang, Yong-Quan Li, Mei-Yu Wang, 2022, Tourism Management.

Cultural resilience of heritage sites: Dimension exploration and scale development

Shu-Ning Zhang, Yong-Quan Li, Rui Li, 2024, Journal of Hospitality and Tourism Management.

The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers

Shu-Ning Zhang, Yong-Quan Li, Wenqi Ruan, 2024, Current Issues in Tourism.

Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality

Shu-Ning Zhang, Yong-Quan Li, Tingdan Yang, 2024, Tourism Management.