Hanyoung Kim

发表

The effect of brand-issue fit on a corporate health-promotion campaign

Hanyoung Kim, 2016 .

Effects of Facebook Comments on Attitude Toward Vaccines: The Roles of Perceived Distributions of Public Opinion and Perceived Vaccine Efficacy

Jeong Yeob Han, J. Han, Hanyoung Kim, 2020, Journal of health communication.

The Effect of Brand–Health Issue Fit on Fast-Food Health-Marketing Initiatives

Jooyoung Kim, Hanyoung Kim, 2020, Journal of Current Issues & Research in Advertising.

Advertising nativeness as a function of content and design congruence

Dongwon Choi, Jooyoung Kim, Hanyoung Kim, 2019, International Journal of Advertising.

Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

A. Billings, Hanyoung Kim, Qingru Xu, 2022, Communication & Sport.

An Investigation of Cognitive Processing of Fear Appeal Messages Promoting HPV Vaccination: Predictors and Outcomes of Magnitude and Valence of Cognitive Responses

Jiyeon So, J. Han, Hanyoung Kim, 2020, Journal of health communication.

An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube

Hanyoung Kim, Hyunjae Yu, Seungchang Lee, 2020, Journal of the Korean Society for Research on Nicotine and Tobacco.

The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance

Hye Jin Yoon, J. Han, Hanyoung Kim, 2021, International Journal of Advertising.

The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Hye Jin Yoon, J. Han, Hanyoung Kim, 2023, Journal of Marketing Communications.

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Hye Jin Yoon, J. Han, Hanyoung Kim, 2023, Journal of Social Marketing.

Using humor to increase COVID ‐19 vaccination intention for the unvaccinated: The moderating role of trust in government

Hye Jin Yoon, J. Han, Hanyoung Kim, 2023, Journal of Consumer Behaviour.