Fredrik Törn

Effects of Ad-Brand Incongruence

Micael Dahlen, Henrik Sjödin, Fredrik Lange, 2005 .

Private Sector Data for Understanding Public Behaviors in Crisis: The Case of COVID-19 in Sweden

E. Wetter, S. Rosengren, Fredrik Törn, 2020 .

Advertising Creativity Matters

Micael Dahlen, S. Rosengren, Fredrik Törn, 2008, Journal of Advertising Research.

When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity

Henrik Sjödin, Fredrik Törn, 2006 .

Towards Explaining the Role of Customer Experience in Customer Satisfaction Models

Fredrik Törn, Niclas Öhman, 2022 .

Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements

Fredrik Törn, 2012 .

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Micael Dahlen, S. Rosengren, Fredrik Törn, 2008 .

Situations and Constellations : Examining Brand Attitude and Perceived Fit in Evaluations of Brand Constellations

Fredrik Lange, Fredrik Törn, 2022 .