Michaël Korchia

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A NEW TYPOLOGY OF BRAND IMAGE

Michaël Korchia, 1999 .

How do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method

C. Urbain, Michaël Korchia, Christine Gonzalez, 2009 .

Celebrities in Advertising: Looking for Congruence or Likability?

Michaël Korchia, Nathalie Fleck, I. L. Roy, 2012 .

Antecedents and Consequences of Attitude Toward Sales

Michaël Korchia, Christine Gonzalez, 2008 .

Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

Michaël Korchia, Maud Derbaix, 2019, Journal of Consumer Behaviour.

The effects of brand associations on three constructs

Michaël Korchia, 2004 .

THIS PAPER WAS DOWNLOADED FROM WWW.WATOOWATOO.NET/MKGR

Michaël Korchia, Nathalie Fleck-Dousteyssier, 2006 .

Celebrities in advertising: the role of congruency

Michaël Korchia, Nathalie Fleck-Dousteyssier, 2006 .

Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing

Michaël Korchia, Michaël Korchia, 2006 .

Je t'aime... Moi non plus : Exploring the Diversity and Strength of Fan-Idol Relationships in the Field of Music

Michaël Korchia, Maud Derbaix, 2013 .